breaknewsimg

Ryanair courts business agents

Jeremy Skidmore - May 19, 2025

  Ryanair boss Michael O'Leary's decision to keep out of the media spotlight is good news for everyone, according to…

breaknewsimg

Leaflet drops a hit for members

Jeremy Skidmore - May 19, 2025

Old-fashioned direct marketing in the form of leaflet drops has proved popular with Advantage customers, the consortium said. Around 750,000…

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Half of customers also booking online

Jeremy Skidmore - May 19, 2025

  Around half of Advantage customers are also going online, to book extras such as attractions and lounge passes that…

breaknewsimg

Clients are an ageing population

Jeremy Skidmore - May 19, 2025

Over half of Advantage's customers are over 55 years of age. Research carried out by the consortium found that elderly…

breaknewsimg

Customers like re-assurance

Jeremy Skidmore - May 19, 2025

  Research among focus groups by Advantage has found that customers like the re-assurance given to them by agents but…