Leaflet drops a hit for members
Jeremy Skidmore - May 19, 2026
Old-fashioned direct marketing in the form of leaflet drops has proved popular with Advantage customers, the consortium said. Around 750,000…
Categories: Agent
Half of customers also booking online
Jeremy Skidmore - May 19, 2026
Around half of Advantage customers are also going online, to book extras such as attractions and lounge passes that…
Advantage conference: Membership worth £16k per year
Jeremy Skidmore - May 19, 2026
Membership of Advantage is worth an average of £16,000 a year to each member, the consortium has claimed. "We…
Clients are an ageing population
Jeremy Skidmore - May 19, 2026
Over half of Advantage's customers are over 55 years of age. Research carried out by the consortium found that elderly…
Advantage conference: ABTA still relevant, claims Tanzer
Jeremy Skidmore - May 19, 2026
ABTA's current repatriation of holidaymakers from Kenya following foreign office advice about terror threats, and work on providing refunds…
Restructure forced tough decisions over jobs
Jeremy Skidmore - May 19, 2026
Advantage has taken tough decisions that included axing five members of staff, revealed new managing director Julia Lo Bue-Said.…
Customers like re-assurance
Jeremy Skidmore - May 19, 2026
Research among focus groups by Advantage has found that customers like the re-assurance given to them by agents but…
Advantage conference: 450 delegates in Dubai
Jeremy Skidmore - May 19, 2026
Some 450 delegates are attending the Advantage conference in Dubai, around 100 more than expected by the board. "When we…
Advantage conference: Customer base is an ageing population
Jeremy Skidmore - May 17, 2026
Over half of Advantage's customers are over 55 years of age. Research carried out by the consortium found that…
Advantage conference: Suppliers on a blacklist
Jeremy Skidmore - May 16, 2026
Advantage is putting some suppliers on a blacklist. Outlining the changes being made by the consortium, managing director Julia…
NACTA agents pushing higher yield bookings
TravelMole Editorial Team - May 16, 2026
The National Association of Career Travel Agents (NACTA) says its member agents are gradually moving away from mainstream cruises to…
Club Med engages agents via FB
TravelMole Editorial Team - May 16, 2026
As part of a wide ranging initiative to expand its social media presence, Club Med has launched a Facebook Group…
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