Developing a sustainable tourism program is an essential part of ensuring an economically robust Nassau County. The hospitality industry supports over 25% of jobs, generates 38% of sales taxes, and over $40 million in net economic benefits to Nassau County. Ensuring that the tourism industry improves the quality of life for residents is essential to maintaining the quality tours and product. The investment made by the Board of County Commissioners allows us to be competitive in the marketplace - targeting customers who stay longer and spend more, thus achieving our goals as stewards of the destination.
The goals of the AITDC are to generate visitation to Amelia Island and its attractions/special events, thereby increasing tax revenues, including sales taxes and those imposed on the hospitality industry. In turn, those tax revenues may be used to improve the quality of life for the citizens of the community, provide support for beach renourishment, and ensure a viable hospitality industry. Benefits we provide include:
- The AmeliaIsland.com website, newsletters, and social media channels that continuously bring the story of Amelia Island to life to travelers around the world
- Partnership with local organizations and special events
- Production of key events
- State-of-the-art Welcome Center at the foot of Centre Street in Historic Downtown Fernandina Beach, staffed by expert ambassadors, restored with care, and outfitted with the latest technology
- Availability of market research based on traveler interviews
- Marketing programs including print and digital cooperative advertising opportunities