Cambodia selected as new GX host to highlight the power of community tourism where it’s needed most

  G Adventures is excited to reveal Cambodia as the new host for its 2026 GX Summit, taking place this September. Having originally been set to take place in Morocco, the decision to change location reflects GX’s core mission to use travel as a force for good by supporting destinations where community tourism can have the greatest positive impact.   “GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change. Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”   Now in its fourth year, GX brings together a global community of travel agents, partners, media, content creators, travellers, industry leaders and G Adventures staff to experience firsthand how community tourism supports livelihoods, preserves culture, and creates long-term economic opportunity. Hosting GX in Cambodia aligns with that vision, placing the spotlight on a destination where tourism recovery can directly benefit local people.   The move continues a clear pattern in GX’s history. Over the past three years, the summit has been intentionally hosted in destinations navigating recovery and renewal, including Peru following civil unrest, India as it slowly rebounded from the pandemic, and Jordan, which saw a 186% increase in G Adventures passengers after GX took place there in September 2025.   “Looking back, the impact is undeniable,” added Bruce Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it. I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.”   GX Cambodia will take place from 23 to 28 September and will celebrate the destination’s rich history and culture exploring both Phnom Penh and Siem Reap, while offering attendees the opportunity to meet local communities and visit inspiring projects firsthand.

  The G Adventures Great Adventure Sale is back for another year, offering huge savings of up to 25% on hundreds of adventures around the world in 2026*. Now live, and running up to 2 February 2026, the sale invites travellers to embrace their next adventure and travel their heart out - all at a great price.   With over 600 adventures featured, the Great Adventure Sale spans G Adventures’ popular travel styles including Classic, Active, 18-to-Thirtysomethings, Family, Wellness and Marine. From culture-rich journeys, wildlife encounters and sailing adventures to iconic hikes, polar expeditions and immersive local experiences, there’s a trip for everyone.   Travellers looking for a fun, social experience can take advantage of discounted 18-to-Thirtysomethings itineraries, which blend iconic sights with unique local moments and free time to explore independently. Those who enjoy a more active pace can save on Active trips including Japan, the US and Jordan as well as the Everest Base Camp Trek, or the iconic Inca Trail.   Solo travellers can also benefit from the Great Adventure Sale thanks to G Adventures’ Solo-ish travel style, created exclusively for solo travellers. Savings of up to 25% are available on Solo-ish adventures including the Galapagos, Ecuador, Colombia, South Africa and India.   For travellers who want a well-rounded experience, the Classic travel style delivers a mix of culture, local immersion, food experiences and light activity, with 25% savings on popular itineraries including across India, Morocco, Vietnam, Bali & Komodo Island, South Africa and Namibia and more.   Once-in-a-lifetime polar and Scottish expeditions aboard the G Expedition are also available, with savings of 25% on select Norway and Arctic departures, up to 20% off select Antarctica trips and an incredible 30% off select Scotland departures.   Trips included in the Great Adventure Sale include:   India: Ancient Ruins & Kerala Beaches   Travellers aged 18 to 39 can discover the vibrant contrasts of southern India on this eight-day journey from Goa to Kochi. After wandering through the dramatic ancient ruins of Hampi, a UNESCO World Heritage site,and soaking up breathtaking sunsets from rocky hilltops, the group will also explore the cultural charms of Mysore’s markets, palaces and hilltop temples. Scenic hikes in the lush Nilgiri Hills around Ooty, a tea factory visit, and the historic port city of Kochi are also on the agenda, with lots of free-time built in along the way.   Price starts from £374 (usually £499) offering savings of 25% on departures before 15 December 2026**   Amazon to the Andes   This thrilling 12-day Peruvian adventure from Lima that blends lush rainforest wildlife with high-altitude culture and history. Travellers will hike the legendary Inca Trail through Andean landscapes and ancient stone paths to reach the iconic Machu Picchu citadel at sunrise, and meet with local communities in the Sacred Valley, before heading into the Amazon Basin for a jungle stay at an Amazon lodge where guided excursions reveal caimans, monkeys and exotic birds amidst verdant canopy.   Price starts from £1,537 (usually £2,049) offering savings of 25% on departures before 30 June 2026**   Solo-ish South Africa   Designed for solo travellers seeking connection and adventure, this 10-day Solo-ish adventure from Cape Town to Johannesburg blends iconic city sights with wildlife and wilderness. Starting with cultural immersion in Cape Town; from a Bo-Kaap cooking party to cable car views atop Table Mountain and kayaking with penguins at Boulders Beach, travellers then fly to Kruger for safari drives, bush walks and Big Five wildlife encounters in classic African savanna.   Price starts from £1,912 (usually £2,549) offering savings of 25% on departures before 15 December 2026**   The Scottish Isles: An Expedition through History & Highlands   Journey on a 10-day expedition from Glasgow to Leith through Scotland’s rugged coastal landscapes and storied isles. Cruising past dramatic cliffs and remote islands like the Hebrides and St. Kilda, travellers will explore ancient sites and sea bird colonies including puffins, and soak up rich local heritage from Iona Abbey to Viking-era settlements in the Orkneys and Shetlands. This voyage blends wild nature, cultural history and scenic beauty as you hop between enchanting islands and enjoy immersive Zodiac excursions and guided explorations.   Price starts from £2484 (usually £3549) offering savings of 30% on 28 April 2026 and 16 May 2026 departures**   Realm of the Polar Bear   Embark on an extraordinary eight-day Arctic expedition from Longyearbyen through the remote Svalbard archipelago, where travellers cruise among towering icebergs and soaring fjords in search of iconic wildlife in its natural habitat. Aboard the G Expedition, guests experience Zodiac excursions, guided landings, and expert talks while keeping a keen eye out for polar bears, arctic foxes, Svalbard reindeer, seals and seabirds against the backdrop of vast glaciers and Arctic landscapes.   Price starts from £3,149 (usually £4,199) offering savings of 25% on select departures through June and July 2026**

  G Adventures is wrapping up 2025 with a bang, celebrating its most successful Black Friday/Cyber Sale ever. With travellers eager to lock in life changing trips at unbeatable prices, the sales period saw over 30% increase in global sales and 26% increase in UK & Ireland sales year-on-year, led by Black Friday, G Adventures’ second highest global sales day on record.   Originally ending on 30 November, the demand was so strong that G Adventures rolled out an extended Cyber Week through to 5 December, giving even more travellers the chance to book their dream 2026 trip at an incredible price.   Travel agency partners in UK & Ireland were the superstars of the season, driving remarkable sales, a testament to the continued strength of the travel trade and the strong appetite for immersive and experiential travel adventures among customers.   “It’s been a massive year for G Adventures with incredible innovation and record-breaking performance and, to end the year on such an incredible Black Friday period will turbo charge us into 2026. A huge thanks goes to our agent community around the world, whose energy, expertise and commitment has played an enormous role in all of our success over the past 12 months, and we’re just getting started!” says Ben Perlo, chief executive officer at G Adventures.   The sale showcased discounts of up to 30 per cent on more than 550 trips departing in 2026, and saw strong growth across all travel styles, with Classic trip sales up 40% globally year on year*. Following the relaunch of the Arctic, travellers seeking polar trips drove a 15% growth in Expedition global sales, while young travellers aged 18 to 39 pushed the 18-to-Thirtysomethings sales to a 16% increase year on year*.   Despite not being included in the sale, demand for Geluxe, G Adventures’ premium travel style which caters to an older demographic of traveller seeking upgraded active experiences, was incredibly strong and saw a 33% increase in sales year on year*.   Globally, Asia was the favourite destination among travellers, with North Africa and South America following. Peru, one of G Adventures most popular destinations with 66 trips in operation, saw incredible growth of 17%, Japan was up 30% and South Korea 55%. The MENA region saw a huge upswing in demand, with Jordan (which hosted the recent GX Summit in September) growing over 350%, Egypt nearly 200% and Morocco nearly 40%*.

G Adventures announced two new additions to its leadership team. Leah Shelly has been appointed Chief Community Officer, GTC (previously VP of People & Community Operations, G Adventures), and Michelle Hudema takes on the role of Chief Operating Officer, GTC (previously VP of Strategic Operations, G Adventures). This is part of the strategic evolution for G Adventures and its sister brands within the G Travel Community (GTC), including G Touring (Travelsphere and JustYou) and TruTravels.) As CCO, Shelly will lead the people and culture strategy across the G Travel Community, while Hudema as COO will continue to oversee revenue management, central operations, business intelligence, and business operations. Hudema also takes on responsibility for global tour operations and buying for all GTC brands. “These two leaders exemplify what makes G Adventures extraordinary,” said Jeff Russill, CEO of the G Travel Community. “They’ve grown through the business, know it inside and out, and continue to drive us forward with innovation and purpose.” Bruce Poon Tip, founder of G Adventures and chairman of the GTC added: “Leadership development and investment in our people is incredibly important to me and the GTC. We are the best in the world at building communities, and it all starts with our people.” says Bruce Poon The appointments follow the successful completion of a major shared services transformation across the GTC brands. Leah joined G Adventures in 2011 and has since held several senior roles, including Director of Global Learning and Engagement and VP, People, Community and Operations. Michelle joined G Adventures in 2008 and has worked across nearly every part of the business, from the “Boombox” contact centre to operations, revenue management, and sales.  

 

G Adventures is on a mission to make 2026 the happiest year ever, with new travel list focused on emotional fulfilment

  Introducing the new Travel your heart out: Happiness List 2026, informed by global consumer research that looks beyond where people should go, and instead focuses on the experiences and moments that spark happiness, purpose and fulfillment.   The findings reveal that travel can be a huge driver of long-term happiness and, for many travellers, it’s less about where they go, and more about the experience and how they feel.   85% of British respondents agree¹ travel contributes to their long-term happiness, and 76% report feeling happy² in everyday life when they have a trip booked, compared to only 39%³ without a holiday on the horizon.   TRAVEL MOTIVATION   It’s not just where you go, but how you feel - Travellers across generations are placing emotional fulfilment over ticking off famous sites. 69%⁴ saying they choose trips based on experiences over destinations, rising to 77%⁵ among 25–34 year olds, and 82%⁶ among adventure travellers, highlighting how purpose-driven travel is shaping a new era of exploration.   The desire to feel something – awe, wonder, joy, connection – is outpacing the urge to simply “see” something.   The power of connection and belonging - The study reveals that quality time with loved ones and joyful shared memories are the strongest contributors to happiness when travelling. 52% said time with family or a partner made them happiest on a past trip.   Purpose-driven travel and understanding your place in the world - G Adventures believes that travel can drive understanding, overcome fear and be the fastest path to peace. 79% of travellers surveyed say travel makes them more understanding and empathetic of other cultures and 68% say being part of a community is important to them, while 73% say it helps them better understand themselves and their purpose – a sentiment strongest among 25–34 year olds (81%)⁸.   Ethical travel is also a growing priority. 83% say they are thoughtful about who they travel with and their ethics, and 77% avoid experiences that don’t support the ethical treatment of animals. 82% say that it’s important to them to avoid overcrowded destinations and opt for more off-the-beaten track options or off-peak times of year⁹.   Decompressing, disconnecting, and finding wonder - In an always-on world, the results show travellers are craving time to pause and breathe. 65%¹⁰ say they feel happier with longer holidays (two weeks or more), and 55% want to relax and de-stress, particularly 75+ year olds (74%).   But it’s not just rest they’re seeking. 37% say they want to be active and explore on holiday, and 35% want to feel a sense of wonder. Many find that happiness in open, untamed landscapes, with 39% of respondents who put very remote destinations in their top 3 places ranking it as their top happiness driver and 30% representing the same for mountain environments.   This growing appetite for balance, between activity and stillness, connection and solitude, reflects a new emotional dimension to travel: one that prioritises presence and perspective as much as escape.   Not just a break, but a breakthrough - Supporting G Adventures’ belief that travel should be a breakthrough, 30% of travellers surveyed are seeking a trip that offers the notion of something ‘new’ and ‘different’ to their everyday lives, along with the desire to learn about how people in other parts of the world live. 36% said they wanted a trip to help them feel alive and energised.   Going local - Modern travellers want to experience life like a local, not a visitor. 62% prefer trips that allow them to live like a local, and 88% value staying and eating in locally owned places – supporting communities while getting closer to the heart of a destination. Sustainability is front of mind too: 72% actively consider reducing their carbon footprint through rail or public transport¹¹.   Taste the destination - We’ve all heard the age-old saying ‘The way to a person’s heart is through their stomach’ and travellers seem to agree. 30% of travellers surveyed ranked ‘experiencing different foods and drinks to those I have at home’ as one of their top three drivers of happiness when travelling, with travellers aged 18-24 being the most likely to rank this as their number 1 if it is in their top 3 (29%).   THE TRAVEL YOUR HEART OUT HAPPINESS LIST   So, where and when are travellers truly their happiest selves? The data reveals that beachy bliss, city exploration, ocean escapes, sampling foods and drinks different to those at home and experiencing the culture of a destination top the global happiness chart. Based on the findings, G Adventures is on a mission to make 2026 the happiest travel year yet. The experts at G Adventures have selected 10 new travel experiences based on where travellers say they feel happiest and what motivates them to travel. These trips are guaranteed to leave travellers with smiles on their faces, a full heart, a renewed sense of community and the knowledge that they will leave the world a better place than when they found it.  

1. BEACH TIME IN PANAMA: Beach time topped the happiness chart, with city exploration close behind when travellers were asked what made them happiest when travelling and this brand new 18-to-Thirtysomethings trip perfectly balances both. Young travellers start in vibrant Panama City, soaking up its dynamic mix of history and modern energy before heading off-grid to the San Blas Islands, where Indigenous-owned accommodations offer a rare chance to disconnect from screens and reconnect with life’s simple pleasures. With turquoise waters, traditional huts and boat trips between islands, happiness comes easily as travellers get into the rhythm of island life. The six-day Panama: Sandy Beaches and San Blas Islands starts from £699. 

 

2. EXPLORING NEW CITIES IN THE STANS: New cities, longer journeys, historical immersion, natural beauty and destinations that are far beyond the ordinary - this new 23-day journey through The Stans as part of the National Geographic Journeys with G Adventures collection ticks all the happiness boxes. From wandering the ancient streets of Khiva, Samarkand and Bukhara, to marvelling at natural wonders like Kaindy Lake’s sunken forest and the red rock cliffs of Charyn Canyon, this this region, shaped for centuries by the Silk Road trade, invites a deep sense of wonder, belonging and global connection, leaving travellers more in tune with the world - and themselves. The new 23-day Journeys: Echoes of the Silk Road starts from £5,649

 

3. ON THE OCEAN IN THE ARCTIC: Remote landscapes and time on the water were among the biggest happiness boosters, and there’s nowhere more profound to experience both than the Arctic. Aboard the new G Expedition, the newly-launched Arctic Expeditions offer close encounters with icebergs and glaciers, robust wildlife policies and the opportunity to disconnect in this remote region. Plus, with David Attenborough’s new Frozen Planet available now, travellers can fill up their happiness bucket while they wait for their trip of a lifetime. The 11- day Realm of the Polar Bear starts from £5,499

 

4. EXPERIENCING NEW FOODS AND WINES IN MOLDOVA: For those who find happiness in the joy of new foods and beverages on the road, this new seven-day Moldova trip is a true celebration of culture through cuisine. Travellers will explore underground wine cellars sampling the largest collection of exclusive wines in the country, join locals making traditional dishes and visit an eco-friendly cheese factory in a converted school. It’s about so much more than new flavours; every meal tells a story and every shared table builds a friendship in this often overlooked European gem. The new seven-day Moldova Discovery starts from £1,099

 

5. SLOW DOWN, AVOID THE HOTSPOTS AND EXPERIENCE THE CULTURE OF A DESTINATION LIKE A LOCAL: In a world that’s always rushing, time to slow down, skip the obvious and uncover some of the world’s most interesting places is what many travellers seek most. And that’s the idea behind G Adventures’ three new Local Living trips in France, Morocco, and Iceland. Designed to bypass crowded tourist hotspots and support tourism dispersal, the Local Living collection encourages travelers to stay longer in fewer places, using local transportation, family-run accommodations, and community experiences, creating happiness through genuine human connection. Settling into a destination like locals, travelers will stay in guesthouses or homes, dine in local restaurants and spend time with members of the community. From a week spent in the High Atlas mountains in a family-run B&B, meeting local artisans, planting trees alongside villagers and hiking with local shepherds, to a remote hamlet stay in East Iceland, relaxing in geothermal pools, meeting quirky wildlife and warm-hearted locals and wandering coastal trails to sites of Icelandic folklore and spiritual tradition, these trips are about connection to the land, the locals and a lifestyle that embodies finding joy in the simple way of life. The new six-day Local Living Iceland - Bakkagerdi trip starts from £1,629

 

6. A SENSE OF WONDER - ‘ECLIPSE OF THE CENTURY’ IN EGYPT AND MOROCCO: Few experiences evoke awe like a total solar eclipse and, in August 2027, travellers can witness six unforgettable minutes of celestial magic as the moon blocks the sun for the longest land-based time in decades. G Adventures has launched five new eclipse trips in Egypt and Morocco, offering nearly 400 travellers VIP access to eclipse viewing in prime path of totality locations, including from the deck of a boat on the Nile in Egypt and an exclusive viewing party in Chefchaouen, Morocco. Blending ancient wonders with a once-in-a-lifetime cosmic event, these trips are a must-have on the happiness list. The nine-day Morocco Eclipse 2027: Wonders of the Earth and Sky trip starts from £2679

 

7. CONNECTING WITH FAMILY IN ECUADOR: Over half of travellers surveyed said time with family made them happiest on a past trip and this new National Geographic Family Journey to Ecuador is sure to deliver treasured family memories. From chocolate tasting and rainforest hikes to stays in jungle lodges, families will deepen their connection with the world, and each other on this nine-day adventure. Bonding over discovery and adventure, families will learn about nature, history and Indigenous traditions, with plenty of interactive and adventurous activities for all ages to be enjoyed together. The nine-day Ecuador Family Journey: Volcanoes and The Amazon starts from £2,229

 

8. SUPPORTING WILDLIFE IN SOUTHERN AFRICA: Ethical travel and supporting wildlife emerged as key considerations for travellers when surveyed and this trip delivers both in abundance. Travellers will witness Africa’s most iconic wildlife in their natural habitats while discovering the vital role even the smallest species play in the ecosystem. Venture into the wild heart of Zimbabwe's Hwange National Park, learn what it takes to be a guide in South Africa’s legendary Kruger conservancy, and unwind amid the sophistication of the Cape Winelands - a guaranteed ticket to purpose-driven happiness.The 17-day Geluxe Southern Africa: Kruger, Victoria Falls & Zimbabwe National Parks starts from £7999.

 

9. DE-STRESS AND RELAX WITH SRI LANKA SAILING: Gentle rocking waves, sleeping under the stars, swimming in clear blue waters, enjoying fresh local dishes prepared by an on-board chef and watching the sunset over the ocean; it doesn’t get much more relaxing than this. Sailing Sri Lanka: South Coast starts departures this month, and offers travellers the opportunity to sail along Sri Lanka’s southern coastline, exploring remote beach towns, fishing villages and historic sites, along with plenty of time for swimming, surfing or just relaxing on the deck of the 54-foot catamaran, watching dolphins and blue whales in the water below. The seven-day Sailing Sri Lanka South Coast trip starts from £1259.   

 

10. FEEL ALIVE AND ENERGIZED IN GUATEMALA: Sometimes a solo trip is just the thing to wake up the senses and remember just how big, diverse, welcoming and exciting the world can be.  On the brand new Solo-ish Guatemala trip, travellers will experience the thrill of discovery while learning to make traditional Guatemalan dishes, exploring the ancient ruins of Tikal and visiting local Indigenous villages where they will have the opportunity to browse artisan markets. And, because it’s part of G Adventures’ Solo-ish style of trips, this trip balances independence and community, offering a journey that recharges the spirit, offers community and friendship and celebrates the joy of self-discovery. This nine-day Solo-ish Guatemala starts from £1049.

 

Over 700 industry members celebrate the transformative power of travel at GX summit

  G Adventures marked its 35th anniversary with its biggest celebration yet, bringing together over 700 changemakers from around the globe, including travel agents, partners, suppliers, media and travellers, for the third annual GX World Community Tourism Summit. Taking place in Amman, Jordan, the milestone event, coinciding with World Tourism Day, unveiled a wave of bold announcements and a line up of powerful speakers and panel sessions, discussing travel’s power to be transformative.   With the support of headline sponsors, the Jordan Tourist Board and Royal Jordanian Airlines, and in the presence of Her Royal Highness Princess Rajwa Bint Ali, member of the Jordanian royal family, the event was a feel-good celebration of travel, and its ability to empower communities globally.   Highlights included:  

• G Adventures and National Geographic Expeditions announce their new venture into the high-end travel market with the launch of National Geographic Signature with G Adventures
• World-renowned ethologist and conservationist Dr. Jane Goodall DBE, Lonely Planet co-founder Tony Wheeler and Indigenous leader Delfin Pauchi Uhigua named as G Adventures first Global Ambassadors
• Leading voices including Judy Kepher Gona, Nora Shawki, Joel Primus, Carmen Roberts and Nancy Schumacher among guest speakers
• Planeterra confirms 5 million trees grown by end of 2025 as part of groundbreaking Trees for Days initiative
• £480,000 raised for Planeterra to continue its work to uplift communities through tourism

  “GX has shown, once again, the power of our incredible community to change lives around the world. Whether you’re a travel agent, a traveller or a supplier, the message is clear - we all have the power to change lives based on the travel decisions we make. And we’ve seen that power in action again and again,” says Bruce Poon Tip, founder of G Adventures.   “This year GX was extra special as we marked our 35th anniversary, and Jordan was an incredible destination to celebrate that milestone in. We visited some of Jordan’s most iconic sites, we celebrated together, but the message of community tourism remained at the heart of the GX experience and it was a privilege to meet some of the inspiring women and community members that we work with during the week. GX has seen us grow our community tourism partners in Jordan from two to 20, creating a huge positive impact on the lives of local people for years to come.”   A rallying cry for the power of travel to change lives, discussions throughout the GX summit day tackled the profound impact community tourism can have on a destination. The conversation around the importance of youth engagement to effect lasting change drew a standing ovation, as did dialogue on the challenges of sharing authentic experiences, and creating long-lasting, sustainable impact that economically benefits communities while also protecting the environment. It also showcased strong female voices from women-led businesses across Jordan, discussing how tourism can create empowerment and impact for women.   Wrapping up the day, Bruce’s daughters, Jada and Terra Poon Tip, hosted a powerful youth panel highlighting the transformative impact of community tourism whilst ensuring that the voices of youth were heard on a global stage. The panel featured inspiring young leaders whose lives have been uplifted through these initiatives, including Tshepiso Thelingoane from the Good Work Foundation, Ivan Mezeta of Bejil-Ha Riviera Maya, Sewar Al-Fauori - a Jordanian guide from As Salt, and Kajal from the Salaam Baalak Trust in India.   Malia Asfour, Managing Director of the Jordan Tourism Board, North America said: “Through our work at the Jordan Tourism Board, we want to empower local communities, spread tourism dollars all over the country where it's needed most, and lead with purpose. Hosting GX here in Jordan is extremely important to us. Jordan teaches us that travel transforms us and transforms places and connects people. That is what tourism is about for us, it is our DNA.”   GX Jordan was not only a celebration of community tourism, but also a fundraiser. Through the combined efforts of attendees and initiatives across the entire G Travel Community (GTC), a total of more than £480,000 was raised in support of Planeterra. This also included a generous grant from the Iron Horse Foundation, underscoring the commitment across our partners to ensure tourism directly benefits local people and places across the world.   National Geographic Signature with G Adventures    With over 10 years of exploration together, G Adventures and National Geographic Expeditions announced their new venture together into the high-end travel market with the introduction of National Geographic Signature with G Adventures.   With bookings officially launching in January 2026 and with first departures in January 2027, this bold new travel style will forge its own path in the market, leaning on National Geographic’s expertise in education and G Adventures’ leadership in the community tourism space, while offering unrivalled access to world-leading experts.   Lando South America   Having revolutionised overland travel in Africa with the introduction of its innovative, custom-built Lando vehicles in 2016, G Adventures is set to bring the same spirit of innovation to South America with the launch of Lando South America in 2026. Designed for travellers who value the journey as much as the destination, the new fleet will open up roads less travelled and unlock access to remote corners of the continent. With new itineraries across Colombia, Brazil, Argentina, Ecuador, Chile, Bolivia and Peru, adventurers will discover deserts, cloud forests, colonial towns, soaring mountains and lush jungles as well as new corners of the Continent, only accessible by road. Lando South America will officially go on sale in early 2026, with first departures later in the year.   Global Ambassador Programme   During the World Community Tourism Summit, Bruce Poon Tip stepped onto stage to announce the launch of G Adventures’ very first Global Ambassador programme. In celebration of 35 years of changing lives through travel, the programme launches with an extraordinary trio of inaugural ambassadors: Dr. Jane Goodall, world-renowned ethologist and conservationist; Tony Wheeler, co-founder of Lonely Planet and pioneer of modern independent travel; and Delfin Pauchi Uhigua, an Indigenous leader from the Amazon whose community-driven initiatives showcase the transformative power of grassroots leadership.   “Our Global Ambassadors are trailblazers; bold, inspiring individuals who embody our values and share our belief that travel has the power to transform lives,” says Bruce Poon Tip. “Unlike other ambassador programmes, which focus solely on individuals with large audiences, our Global Ambassadors are hand-selected based on the genuine impact they have created in the world and within their own communities. Some may be globally recognised leaders, while others may be inspiring figures making a difference in a single small village in the Amazon, what unites them is their purpose, authenticity, and ability to spark change”, he adds.   Communityship: Lessons from the Universe and the Business of Everyone    Bruce Poon Tip announced his groundbreaking new book, Communityship: Lessons from the Universe and the Business of Everyone. With a foreword by world-renowned conservationist Dr. Jane Goodall DBE, and available for pre-sale now and to buy in February 2026, the book introduces a new business philosophy of communityship, where purpose and people drive profit. Blending the best of a business guide with the inspiration of a lifestyle manifesto, Communityship argues that true progress doesn’t come from leadership alone, but from the collective strength of communities. Through a series of inspiring and personal stories, the book reveals how this collective culture of shared responsibility, trust and compassion can help any company overcome adversity and thrive.   Travel Your Heart Out - a new era for G Adventures   In celebration of 35 years of changing lives through travel, Bruce Poon Tip unveiled G Adventures’ bold new brand positioning: Travel your heart out.   “This isn’t a pivot. It’s a pulse check. A reminder of who G Adventures has always been - a company built on connection, community, and changing lives through travel,” Poon Tip said.   “We know our greatest power is our community of communities around the world. While other travel companies talk about themselves and what they do, Travel your heart out is a call to action to give travel, and life, everything you’ve got and to leave the world better than when you found it”.   Trees for Days   Jamie Sweeting, President of Planeterra announced that over five million trees will be growing by the end of 2025 as part of the Trees for Days initiative which sees a tree planted for each day a traveller is on a G Adventures trip, working with 20 different community tourism organisations. The initiative was first launched in 2023 at GX Peru. At GX Jordan, more than 3,300 trees will be grown through the Trees for Days initiative on behalf of attendees.   GX 2026 heads to Morocco   The day wrapped-up with the announcement of the host destination for the next GX Summit, which will be held in Morocco in September 2026, in partnership with Visit Morocco.   Meryem Bennouna, Director UK, Ireland & Nordics at the Moroccan National Tourism Office says: “We are proud to welcome GX to Morocco in 2026.  It is a unique opportunity to showcase our country’s diversity, creativity and hospitality to the global travel community. GX is about connection, inspiration and community - values that are at the heart of Morocco’s tourism vision as we look ahead to 2030.”  

For more information on GX, please visit: https://gx.gadventures.com/.   

 

Expanded collaboration makes exciting new ‘Signature’ travel style available to international markets for the first time, focused on education, community, culture and access

  With over 10 years of exploration together, G Adventures and National Geographic Expeditions announce today their new venture together into the high-end travel market with the introduction of National Geographic Signature with G Adventures.   With bookings officially launching in January 2026 and with first departures in January 2027, this bold new travel style will forge its own path in the market, leaning on National Geographic’s expertise in education and G Adventures’ leadership in the community tourism space, while offering unrivalled access to world-leading experts. Travelers seeking more than traditional ‘luxury’ will now have the opportunity to experience destinations through a National Geographic lens and unique immersive approach to exploration, with a greater focus on socially-conscious experiences that benefit local communities. The expanded collaboration also opens up this new way of exploring to discerning travelers worldwide.   Launching with 29 trips, in destinations including South Africa, Vietnam, Japan, Central Asia, Peru and Jordan, and inspired by National Geographic’s legacy of education, science, exploration and storytelling, these carefully curated trips will each feature world-leading experts,‘Signature Moments’, which offer exclusive behind-the-scenes access to museums, historic sites or dining in extraordinary settings, and transformative cultural immersion - all while providing elevated accommodations and service.   The new Signature trips emphasize purpose, strengthening communities and giving back, representing a shift beyond a traditional luxury travel experience, supported by G Adventures’ 35 years of expertise as a pioneer of community tourism. While many high-end travel experiences focus solely on comfort and exclusivity, these adventures are specifically designed to create meaningful, lasting benefits for local communities, from supporting local artisans and experts to selecting high-end locally-owned accommodations wherever possible. This approach appeals to today's discerning and socially conscious affluent consumers who increasingly seek experiences that align with their values while maintaining the exceptional quality and service they expect.   “The introduction of National Geographic Signature with G Adventures marks an exciting new adventure for G Adventures. Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travelers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector,” say Bruce Poon Tip, founder of G Adventures.   “National Geographic Signature with G Adventures is about so much more than just high-end accommodations - the trips offer transformational adventures and present travelers with the opportunity to see and experience a destination in a way most travelers can’t, while creating lasting benefit for both the traveler and the communities they visit. With a legacy dating over 135 years, National Geographic is one of the most respected brands in the world and it’s an honour to work together to change how people view luxury travel, thereby generating greater impact for everyone.”   “The launch of National Geographic Signature with G Adventures poses a huge opportunity for our community of travel agents, as we bring this incredible offering to our global markets. These new trips will allow agents to offer their most discerning clients an experience that satisfies both their intellectual curiosity and desire to contribute positively to the world,” Poon Tip adds.   “Exploration is the driving force behind National Geographic Expeditions,” affirms Nancy Schumacher, senior vice president and general manager, Adventures by Disney and National Geographic Expeditions.   “We are thrilled to elevate our collaboration with G Adventures, expanding a partnership rooted in a shared vision for transformative, educational travel. We are reshaping travel by providing experiences that encourage connection, curiosity, and positive impact. The new phase enables travelers to engage with destinations in more immersive and meaningful ways,” Schumacher adds.   Every National Geographic Signature with G Adventures will feature stunning handpicked accommodations that celebrate the unique charm of a destination, a dedicated Expedition Leader, educational talks with first-in-class experts, intimate group sizes (maximum 22 travelers), ‘Signature Moments’ that embody the local culture and support connection with the local communities, history and cuisine of a destination, amazing ‘behind-the-scenes’ access to unique landmarks and sites, a “meet-and-greet” service, elevated private transportation and a 24/7 pre-trip concierge.

 

Industry leaders Dr. Jane Goodall, Tony Wheeler, Nora Shawki, Carmen Roberts, Joel Primus, Nancy Schumacher and Judy Kepher Gona among confirmed guest speakers

 

With GX Jordan just a week away, G Adventures and its non-profit partner Planeterra are excited to reveal the extraordinary minds taking the stage at the third annual GX World Community Tourism Summit. Taking place in Amman, Jordan on September 27, 2025, World Tourism Day, 700 passionate changemakers from around the globe will gather to hear from world-renowned thought leaders about travel's power to change lives.

  This isn't just a conference, this is where we celebrate and learn as a community, with brilliant minds coming together with bold ideas, and the travel industry's most innovative leaders sharing the roadmap to creating greater positive change. Featuring world-renowned ethologist and conservationist, Dr. Jane Goodall, Lonely Planet co-founder, Tony Wheeler, National Geographic Explorer, Nora Shawki, sustainable tourism leader, Judy Kepher Gona, senior vice president and general manager, National Geographic Expeditions and Adventures by Disney, Nancy Schumacher and entrepreneur and filmmaker, Joel Primus, the thought-provoking keynotes will drive conversations around how tourism can drive change, while inspiring a greater sense of collective responsibility. Two panel discussions will welcome inspiring female leaders, driving change and greater equality across Jordan and four inspiring youths who will share their personal stories around how community tourism has positively impacted their lives.   And, in true G Adventures style, the audience will be the first to hear some industry-changing announcements from the community tourism leader.   "The GX Summit has always been a platform to bring together the best minds in travel to discuss how we can build a better world," said G Adventures founder Bruce Poon Tip, who will also be speaking at the summit. "I'm so excited to bring this incredible group of thought leaders to Jordan, a country that is filled with opportunities for community tourism and blends ancient history with human connection. Building on the phenomenal success of our Peru and India GX summits, GX Jordan is going to be bigger, better and more impactful than ever."   The day’s discussions will transition into a night of celebration. Guests will party under the stars at an exclusive white-themed party, a nod to Amman’s iconic limestone buildings which earned it the moniker, "The White City." Legendary pop band, The Jacksons, will take to the stage bringing their iconic sound and infectious energy to create an unforgettable night, inspiring a spirit of unity and connection.   "To me, the true magic of GX isn’t just in the incredible places we see, but in the community we build,” says Poon Tip. “That’s why I’m so excited to have the legendary Jacksons perform. Music is a universal language, speaking to every soul, and what better way to celebrate our shared mission than dancing, singing, and celebrating as one incredible global community?"   This year's roster reads like a who's who of global change-makers, each bringing decades of groundbreaking experience and wisdom that you simply cannot find anywhere else:   Dr. Jane Goodall, DBE - In conversation with Bruce Poon Tip   This recorded fireside chat between Dr. Jane Goodall and Bruce Poon Tip will explore the intersection between conservation and communities and travel’s opportunity to support both. A globally-recognised icon, Dr. Goodall will share her perspective on the evolving relationship between tourism and conservation; discuss the vital connections between travel, education, and environmental stewardship; and reflect on how individual choices – whether in travel or daily life – can contribute to a more sustainable future.   Nora Shawki – National Geographic Explorer and Archaeological Innovator   Nora’s work as a National Geographic Explorer and archaeologist has seen her develop the concept of community archaeology, exploring the connection between local communities and ancient archaeological sites. In this keynote, she will expand on the powerful connection between responsible tourism and cultural preservation and how history is just as much about people as it is about moments and sites.   Nancy Schumacher - Celebrating ten years of exploration and ten more to come   Senior vice president and general manager, National Geographic Expeditions and Adventures by Disney, Nancy Schumacher, will step onto stage to celebrate ten years of collaboration between National Geographic Expeditions and G Adventures, and will share plans for the future as they embark on another ten year commitment to travel together.   Carmen Roberts – Roots for the Future   Following an inspiring trip to Morocco to meet rural communities who are being positively impacted through G Adventures’ Trees For Days initiative, The Travel Show presenter and BBC Travel contributor, Carmen Roberts, discusses the importance of bringing local communities into the climate crisis conversation and solution.   Tony Wheeler, co-founder of Lonely Planet   Returning to GX for the second year running, Tony Wheeler, co-founder of Lonely Planet is one of the most influential voices in modern travel. From his first guidebook that inspired generations of adventurers, to his insights on how travel can be a genuine force for good, Tony will share stories and lessons that resonate with travelers, communities, and the industry. He’ll explore how travel has evolved, why responsible tourism matters more than ever, and where he sees the future of exploration heading.   Joel Primus – Adventure Entrepreneur Extraordinaire   From elite runner to visionary filmmaker of "Raising Global Citizens," Joel brings his first-hand insights on how travel can shape the next generation. His real-world experience of taking his young family on a globe-spanning adventure makes for a humorous and inspiring keynote as he discusses how we can raise young adults who are socially conscious and culturally curious.   Judy Kepher Gona – Sustainable Tourism Visionary   Get ready for a masterclass from one of the world's most respected sustainable tourism experts, founder and Executive Director of Sustainable Travel and Tourism Africa (STTA) and contributor to The Last Tourist, Judy Kepher Gona. Judy's revolutionary roadmap for co-creation and co-management will educate on exactly how to put local communities at the heart of travel conversations and decisions.   The GX World Community Tourism Summit is presented by G Adventures in collaboration with Planeterra and is the culmination of the longer GX Summit, which is sponsored by the Jordan Tourism Board North America and Royal Jordanian Airlines. Jordan was selected this year to serve as a powerful stage to celebrate G Adventures' 35th milestone anniversary while demonstrating the tangible, positive impact that community tourism can have.

 

New destinations include South Korea, The Stans, China, Egypt and Portugal

  G Adventures and National Geographic Expeditions are offering curious travellers new ways to explore the world, with the addition of 14 small-group adventures to the portfolio of National Geographic trips with G Adventures, taking the collection to 106 trips in 59 destinations. 12 new ‘National Geographic Journeys with G Adventures’ trips will include exciting new destinations, including China, South Korea, and the Stans as well as expanded itineraries in mainland Greece, the Greek islands, The Balkans and Mexico’s popular Dia de Muertos (Day of the Dead) festival. Two new ‘National Geographic Family Journeys with G Adventures’ trips will take families to Egypt and Portugal for the first time, with first departures for both travel styles starting from April 2026.   The National Geographic Journeys with G Adventures trips range from eight to longer 23-day itineraries that invite travellers to go beyond the guidebook and connect deeply with the people and places they visit. Celebrating National Geographic’s legacy of science, exploration, education and storytelling, every trip will offer hands-on experiences while also supporting G Adventures’ community tourism mission, providing travelers with the opportunity to connect with local communities in a meaningful way.   Highlight experiences include visiting the mystical submerged forests in Kazakhstan’s Kaindy Lake, sharing traditional meals with Kyrgyz nomads and Tajik breadmakers in rural villages, visiting South Korea’s Haenyeo women divers on Jeju Island, some of whom are in their eighties and freedive up to 10m for shellfish, hiking China’s Zhangjiajie National Park and bamboo rafting through Yangshuo, and experiencing the glowing altars, lively parades, and candlelit cemeteries during Mexico’s famous Dia de Muertos (Day of the Dead).   The new National Geographic Family Journeys are designed for parents, children and extended families who value time together. Activities are curated to be enjoyed by everyone in the family, with each trip featuring hands-on learning, from interactive food tours and cruises along the Nile in Egypt, to surf lessons and e-bike adventures in Portugal.   “We’re celebrating 10 years of collaboration with our friends at National Geographic Expeditions and are delighted to be embarking on another ten-year journey of adventures together. What started as a shared vision and an opportunity in the group travel market, has grown into a collection of truly life-changing experiences, whose positive ripple effects can be felt by local people, wildlife and destinations all around the world, says Ben Perlo, chief executive officer at G Adventures.   “These new trips not only allow travellers to visit some of the world’s most culturally rich and diverse regions of the world, while opening the door to meaningful exploration, where travellers can spend time with and positively impact local communities, while creating life-long memories with loved ones,” Perlo adds.   Journeys: Day of the Dead in San Miguel de Allende This unique six-day itinerary runs from 30 October to 4 November, and transports travelers into the heart of one of the world’s most incredible celebrations - Mexico’s soul-stirring Día de Muertos.   Journeys: Echoes of the Silk Road This 23-day overland takes travelers on a journey through Central Asia, uncovering the rich heritage of Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, and Turkmenistan - a region shaped for centuries by Silk Road trade, spiritual traditions, and sweeping cultural exchange.   Journeys: Soul of South Korea This nine-day adventure sees travelers journeying through South Korea’s vibrant contrasts, where ancient traditions meet cutting-edge cities and serene islands, with visits to rural villages, buzzing metropolis and interaction with local communities.   Journeys: Pandas & The Peaks of Zhangjiajie Celebrating China’s diverse regions and landscapes, this 10-day adventure includes natural wonders in national parks, visiting a giant panda research centre in Chengdu and a traditional rafting experience on the Li River.   Family Journey Portugal: Lisbon to the Algarve Storybook palaces, golden beaches, seaside villages and the colourful streets of Lisbon - this new eight-day adventure sets the scene for a fun and immersive family experience.   Egypt Family Journey: Ancient Pyramids and the Mighty Nile  This nine-day adventure brings the wonders of ancient Egypt to life; from the towering pyramids where families can puzzle over hieroglyphics in secret tombs, to historic temples, explained to families by their expert guides on a Nile river cruise.   For more information visit https://www.gadventures.com/travel-styles/national-geographic-journeys/

G Adventures is adding dozens of new trips for young travellers. It has released 38 new trips to its 18-to-Thirtysomethings travel style. The launch includes brand new destinations for this travel style, including Panama, Patagonia, Central Asia and the first stand-alone trip in Belize. The expansion also includes itineraries in existing favourites, including India and Indonesia, offering fresh ways to visit these countries. These are affordable, high-impact adventures with authentic experiences. “We’ve seen that this demographic craves dynamic, activity-packed trips and cultural thrills, and that they spend a lot of time using and getting inspired by TikTok and Instagram,” said Yves Marceau, VP of product at G Adventures. “We’re also seeing that 76% of travellers booking 18-to-Thirtysomethings trips are solo travellers, and they really appreciate the social aspect and security that comes with a group.” New destinations include:  Patagonia: Turquoise Lakes & Torres del Paine starts from £2,099pp. Island-hopping and Sailing Belize: Beach Days & Starry Night starts from £819pp The Stans: The Ultimate Adventure through the Silk Road starts from £2,799 Panama: Sandy Beaches & San Blas Sunsets starts from £699

 

Popular sailing adventures relaunch along Sri Lanka’s southern coastline 

  G Adventures is dropping anchor once again in beautiful Sri Lanka as they relaunch their popular sailing adventures along the island’s southern coastline. Combining adventure and relaxation, the trips offer a completely different way to explore the ‘Pearl of the Indian Ocean’, experience the natural beauty, cultural richness, and marine wonders of Sri Lanka from the deck of a catamaran   “We couldn’t be more excited to relaunch Sailing Sri Lanka – South Coast,” says Vince Donnelly, Global Sailing Director, G Adventures. “There’s no better way to explore the beauty of Sri Lanka and the trip is the perfect mix of adventure and chill, with spectacular wildlife, sunrise swims, delicious food and time in local villages where residents welcome you like family. With demand for Sri Lanka growing, we knew it was time to bring this one back into the spotlight and do more to support a country that’s been through so much in recent years.”   With first departures in December, the seven-day ‘Sri Lanka Sailing - South Coast’ trip can also be combined with land-based trips to create an incredible two-week Sri Lanka experience. The sailing relaunch comes following a five-year pause due to the pandemic and a 29% increase in demand for Sri Lanka over the past 12 months*.   The sailing trip will see travellers step aboard a 54ft CEYCAT Catamaran and embark on a coastline-skimming adventure, starting and ending in the southern town of Mirissa, famed for its soft sand and opportunities to spot the resident blue whales,  the largest mammal on earth. From Mirissa, the group will tack east to Kudawella and Kalametiya, keeping eyes peeled for more dolphins and whales, diving into the sapphire-blue waters for swims, SUP and kayak sessions.   Every trip will be guided by one of G Adventures’ charismatic CEOs, or Chief Experience Officers, and will also include an on-board Skipper and Chef, who will serve up fresh catch of the day and gastronomical local dishes.   G Adventures’ Sailing Sri Lanka trip is ready to book now. It can be tagged on to a number of G Adventures’ existing land-based itineraries, creating trips of up to 14 nights, or enjoyed as a dedicated sailing-based adventure.   Sailing Sri Lanka – South Coast Discover the culture and wild, natural beauty of Sri Lanka on a seven-day sailing with the perfect mix of chill-out time and exploration. Sail along the southern coast of Sri Lanka, stopping along the way at the old UNESCO Trading Fort of Galle, remote beach towns and the fishing village of Kudawella. With your next swim or surf never far away, this trip is perfect for those looking to unwind, explore, and connect with a country like no other. Priced from £1,259** pp with departures from 14 December 2025.

  G Adventures is excited to be entering a bold new chapter of polar exploration, with the introduction of a new expedition vessel for the upcoming Antarctica season. The ship will replace G Adventures’ ‘Expedition’, and will offer 128 travellers an enhanced onboard experience while preserving the adventurous spirit and warm, community-driven atmosphere that have defined G Adventures’ polar journeys for over 15 years.   The new vessel, currently named Ocean Adventurer, has been chartered through Danish maritime company SunStone, and will take on the Expedition name in tribute to G Adventures’ much-loved “little red ship”. It will embark on its first G Adventures departure to Antarctica in October 2025. Having undergone major renovations- including brand-new engines- the more streamlined vessel is significantly more fuel-efficient than its predecessor. This played a critical role in G Adventures’ decision to change ship operations as the small-group operator strives to reduce its environmental footprint across all operations.   G Adventures founder, Bruce Poon Tip says the new ship marks an exciting step for G Adventures’ polar program, securing the future of its small-ship expeditions and allowing room for expansion.   “The Expedition has operated over 270 departures, taking over 30,000 travellers to some of the most remote regions of the world, and holds a very dear place in our hearts at G Adventures. And, while we all wanted to continue to operate our little red ship, it became apparent that doing so would not be good for the environment, or the business. As a company, we are always looking for ways to evolve, improve and lead from the front, so when the opportunity for this new ship presented itself, we knew we had to take it.   The new ship marks an exciting leap forward - one that will allow us to continue delivering life-changing expeditions for our travellers, aboard a more comfortable and efficient vessel, while making big advancements in our climate goals as well. Our initial calculations estimate that the overall carbon footprint per person per day will drop by up to 30% as we transition to the new ship. It will also give us the opportunity to evaluate our wider polar program and opportunities for expansion - so watch this space!”   “Having just returned from Antarctica myself, where I spent time with our customers, it’s clear that people book with G Adventures because they are seeking a real expedition, not a cruise. I really believe that we have created something special aboard the Expedition: a family which every guest becomes part of, alongside some of the most knowledgeable expedition leaders in the industry. As we set sail on this new adventure, we are committed to continuing the Expedition's legacy and tradition by retaining that ‘special sauce’ that makes each and every expedition departure with G Adventures so unique,” he continues.   The new 102 metre long ship features a restaurant and bar, a large 170sqm presentation lounge, a library, fitness area, observation and sun deck and outdoor jacuzzis. The 70 cabins on board will provide G Adventures' most modern and stylish accommodation options to date, with each featuring either an ocean-facing porthole or window and ensuite bathrooms. Suites will include a double bed and larger sea-view windows, allowing travellers to observe the breathtaking sights and wildlife of the seventh continent from their room. Multishare twin and triple cabins provide travellers with a sociable option, that allows them to enjoy an expedition adventure of a lifetime at a fantastic price.   While travellers on larger ships have their excursion time restricted, passengers with G Adventures will continue to enjoy the benefits of small-ship exploration, with 11 zodiacs hosting two daily excursions and all travellers having the opportunity to leave the ship at each stop.   In addition, with at least 14 expedition experts on board, specialising in everything from marine biology to ornithology, the passenger to expert ratio of 10:1 means travellers are able to spend time and connect with some of the region’s leading experts on board. Daily lectures will continue to take place, as will the popular kayaking and camping excursions in Antarctica, which see travellers paddle past icebergs and sleep under the stars on the ice.   The new ship is built with an Ice Class 1A for reinforced safety and maneuverability, as well as a refurbished propulsion system and updated stabilisers (Sperry Gyrofin), offering a smoother ride and helping to reduce motion sickness during rough crossings.   “Demand for our polar offering continues to be incredibly strong, as travellers are drawn to our small-ship offering and a more immersive, expedition-style adventure in this truly unique part of the world. The Expedition has allowed us to deliver once-in-a-lifetime trips, at a great price, and we are excited to continue offering incredible experiences and value to our travellers as we enter this next chapter of our polar offering,” says Ben Perlo, chief executive officer at G Adventures.   The new Expedition ship will operate five Antarctica itineraries, including:

• Antarctica Classic - 11 days, starting from £6,899 per person*
• Spirit of Shackleton - 21 days, starting from £16,399 per person*
• Falklands, South Georgia and Antarctica - 22 days, starting from £11,899 per person*