n 1984 Mogens Jacobsen founded what was to become GoBeyond. He founded it with the idea of a company based on honesty and passion. Where individual advice and good service were prioritized and where things grew from passion rather than profit.. What was founded in a back alley as a sole proprietorship more than 30 years ago, has today grown into a network of Service Centers across Asia, where we everyday work on giving our Travelers the best possible service and take them beyond the beaten track.. Even though we have expanded since our beginning, we have stayed true to our values all way. Our values are:. Value 1:. Service – We focus on the Traveler in everything we do. * In everything we do, we always aim to give the traveler the best possible service. We service the way we would like to be serviced. Value 2:. Adventure – We go beyond the beaten track. * We want a good experience where not too many have been – and we want our Travelers to come along.. Value 3:. Curiosity – We stay curious and awake our travelers’ curiosity. * Curios to get to know our travelers. Curious to find new ways for our travelers. Curious to find out, if we can make things better.. Value 4:. Quality – We deliver quality experiences and services. * We will provide a quality in our experiences and services, which our travelers can count on, and that we are proud of.. Value 5:. Responsibility – We care about our surroundings. * We act with a social, environmental and financial responsibility.