About us
At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity. For 147 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. Our fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and ...Read more
Holland America Line - About Us
At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity.
For 147 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you’ve come to the right place.
Our fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages.
Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships’ operations. Holland America Line has been recertified to meet that standard again and again — demonstrating our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.
As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it’s donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference.
Every Holland America Line employee is committed to providing a truly extraordinary experience for our guests. We look forward to welcoming you aboard.
Company Name : Holland America Line
Agent Discount: Agent rates offered via travel partners where possible.
News & announcements
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20 Apr 26
Partner News
Holland America Line Names New ‘Savour the Journey’ Tulip at Keukenhof Gardens, Honouring Dutch HeritageOlympic medallist and Dutch speedskating star Joy Beune to serve as godmother for exclusive new tulip To celebrate its ...Read moreHolland America Line Names New ‘Savour the Journey’ Tulip at Keukenhof Gardens, Honouring Dutch Heritage - News & announcementsOlympic medallist and Dutch speedskating star Joy Beune to serve as godmother for exclusive new tulip To celebrate its 153rd anniversary, Holland America Line marked its enduring Dutch roots with the official naming of its newest signature tulip - “Savour the Journey” - during a ceremony at the iconic Keukenhof Gardens in the Netherlands. The vibrant orange tulip serves as a living symbol of the brand’s Dutch heritage and longstanding ties to Dutch culture, craftsmanship and tradition. Cultivated by renowned Dutch growers KP de Geus of Maveridge International exclusively for Holland America Line, the Savour the Journey tulip reflects qualities long associated with the brand: elegance, warmth, hospitality and attention to detail. Its bold orange petals and glowing yellow centre embody both tradition and vitality, echoing the enduring connection between Holland America Line and the Netherlands’ rich horticultural legacy. “Our Dutch heritage is central to who we are, and naming our Savour the Journey tulip at Keukenhof is a meaningful expression of that connection,” said Nico Bleichrodt, vice president, international sales and marketing, Holland America Line. “We are deeply grateful for the opportunity to name this tulip and for the care and craftsmanship behind it. It reflects the sense of intention that defines our brand and how we invite guests to experience the world.” The tulip was officially named during a ceremony at Keukenhof that brought together Holland America Line leaders, partners and guests to mark the moment. The event traced the year-long journey to find and adopt the new tulip, highlighting the cruise line’s longstanding relationship with Keukenhof and its Dutch heritage. The programme culminated in a live sand-art performance that revealed the tulip’s name, Savour the Journey, followed by the formal dedication led by Captains Eric Barhorst and Jeroen Baijens, tulip grower KP de Geus, and tulip godmother and Olympic medallist Joy Beune. The celebration concluded with a Champagne toast among the blooming gardens. A decorated Olympic medallist and one of the Netherlands’ most celebrated speedskaters, Joy Beune brings a deep personal connection to the moment. A proud Dutch athlete who has partnered with Holland America Line since 2025, Beune embodies the same spirit of excellence, heritage and forward momentum that defines the cruise line. In keeping with maritime tradition - where ships are formally named and welcomed into service with a godparent - Holland America Line extended that custom to its signature tulip. Beune’s role as godmother to the Savour the Journey tulip reflects the brand’s seafaring roots while celebrating modern expressions of Dutch culture. “It’s truly special to serve as godmother to this tulip,” said Joy Beune. “There’s nothing more Dutch than tulips and speed skating — both are part of our national identity. I love that Holland America Line is honouring its Dutch roots in such a meaningful way, and ‘Savour the Journey’ reflects a mindset I really connect with: taking pride in the path, not just the finish line.” As part of the tulip-naming celebration, Holland America Line also took part in the Bloemencorso Bollenstreek Flower Parade on April 18, an event that draws around one million visitors each year. The cruise line last participated in the parade in 2013, when it unveiled its previous signature tulip, and first joined in 1948 to mark its role in transporting tulips from the Netherlands to the US. This year’s return continues that long-standing tradition. “We are honoured to continue our longstanding relationship with Holland America Line in such a meaningful way,” said Ferry Huurman, director of operations at the Keukenhof. “Flowers, and tulips in particular, are deeply rooted in Dutch tradition, and welcoming a new tulip into our gardens is always a special moment. Hosting this celebration together symbolises the rich Dutch heritage we proudly share, as well as the joy that tulips bring to visitors from around the world.” Holland America Line’s Dutch heritage continues to shape the guest experience today, particularly on its Northern Europe cruises embarking from Amsterdam, Dover and Rotterdam. From Dutch Day celebrations on board to regionally inspired cuisine and enrichment, the cruise line brings its roots to life throughout the journey. Cruise guests can sail on select Northern Europe itineraries that showcase this heritage while exploring some of the continent’s most storied ports. Itineraries include:- 7-Day Viking Trails & Celtic Origins: Edinburgh Evening Stay, June 14, 2026— Reykjavik to Rotterdam
- 14-Day Baltic & Scandinavian Capitals, June 26 or 27, 2026— Roundtrip from Rotterdam or Dover
- 7-Day Norwegian Fjords & Hidden Gems, Sept. 5, 2026— Amsterdam to Rotterdam
- 13-Day Fjords of Norway, Sept. 19, 2026— Rotterdam to Dover
- 15-Day Arctic Journey & Northern Lights, Oct. 15, 2026— Dover to Rotterdam
- 7-Day Norwegian Fjords & Sognefjord, May 8, 2027— Roundtrip from Amsterdam
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15 Apr 26
Partner News
Holland America Evolution: Largest Fleet Update in the Line’s 153-Year HistoryEnhancements bring the pinnacle of cruising to six ships, adding guest favourites, new stateroom ...Read moreHolland America Evolution: Largest Fleet Update in the Line’s 153-Year History - News & announcementsEnhancements bring the pinnacle of cruising to six ships, adding guest favourites, new stateroom categories and signature experiences beginning with Oosterdam
Building on strong momentum and record performance, Holland America Line announced Holland America Evolution, a bold multiyear investment to thoughtfully reimagine six ships. Representing the most ambitious guest experience update in the company's 153-year history, Evolution will deliver a comprehensive bow-to-stern revitalisation while bringing the best of its Pinnacle Class ships across most of the fleet. The multiyear renovation will take place ship by ship, delivering substantial transformation focused on expanding onboard choice, adding restaurant and bar options, and refreshing and reinventing key guest spaces — including new stateroom and suite categories — while maintaining the spacious design and intimate ship feel guests value most. “Our guests have been very clear about what they love about our ships and what they want to see more of, and Holland America Evolution is our answer to that,” said Beth Bodensteiner, president, Holland America Line. “This investment allows us to introduce experiences and venues that are new to the fleet, add Pinnacle Class favourites like Grand Dutch Café, and create new stateroom categories designed for the way people travel today, all while preserving the perfectly sized ship experience that defines Holland America.” Signature Class and Vista Class Renovations Evolution will span the four Holland America Vista Class ships — Oosterdam, Zuiderdam, Westerdam and Noordam — and the two Signature Class ships, Nieuw Amsterdam and Eurodam. The company will invest over $500 million across these ships for enhancements to guest spaces and additional staterooms and suites that will add capacity and provide more choice for guests. The cruise line is working closely with longtime shipbuilding partner Fincantieri, which built all 11 ships in the company’s fleet. The collaboration reflects a shared commitment to quality and precision as each ship’s enhancements take shape. Oosterdam Debuts First Chapter of Holland America Evolution Oosterdam will be the first ship to undergo renovations, debuting in autumn 2027. Ahead of additional details to be announced, Holland America is offering a first look at several guest-focused enhancements on the ship. These include the addition of the Grand Dutch Café, a longtime guest favourite previously available only on Pinnacle Class ships, along with new stateroom offerings, including purpose-built Solo Verandahs and expansive panoramic suites. Together, the updates reflect a focused investment in comfort, choice and experience shaped directly by guest feedback. New and Expanded Staterooms and Suites As part of Holland America Evolution, accommodations will be expanded and reimagined to offer more guest choice and flexibility. The project will include a significant increase in stateroom inventory for Oosterdam, adding 76 staterooms while also preserving the “room at the rail” guests love. New and enhanced accommodations debuting on Oosterdam include:- NEW: Solo Verandahs: Thirty purpose-built staterooms created specifically for solo travellers. Each features a private balcony, dedicated workspace and full Holland America Line amenities, responding to strong and growing guest demand.
- NEW: Bridgeview Suites: Two new suites offering sweeping 180-degree ocean views through panoramic windows, with 900 square feet of space, a wraparound balcony and separate living and sleeping areas designed to maximise comfort and ocean views. Located at the forward part of the ship, these suites emulate the perspective that can be seen from the ship’s bridge, inspiring the name “Bridgeview.”
- Reimagined Pinnacle Suite: The most expansive suite ever introduced on a Vista Class ship, offering 1,550 square feet of refined living space with panoramic views, a private balcony, separate living room, powder room, bedroom, ensuite bath and walk-in closet.
- Vista Suites debut on Oosterdam: Twenty-four Vista Suites, familiar to guests who have sailed on Pinnacle Class ships, will be introduced on Oosterdam for the first time, offering spacious, light-filled premium accommodations with a comfortable sitting area, oversized windows and a private verandah ideal for taking in ocean views.
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03 Apr 26
SPECIALS
Holland America Line launches a month-long Anniversary SaleHolland America Line today (April 2, 2026) opened a month-long Anniversary Sale to mark its 153rd year. Running to April 30, 2026, the sale ...Read moreHolland America Line launches a month-long Anniversary Sale - News & announcementsHolland America Line today (April 2, 2026) opened a month-long Anniversary Sale to mark its 153rd year. Running to April 30, 2026, the sale features up to US$400 onboard credit per stateroom on departures from now to spring 2027, for cruises ranging from four to 69 days. The credit can be used on amenities including speciality dining, beverages, spa services, shore excursions, gift shop purchases and onboard photography. The offer applies to all cruises on Holland America’s upcoming Dover season, which comprises a series of seven-and 14-day voyages - including to the Norwegian fjords, Iceland and Canary Islands - from mid-April to mid-October. Sailings across all other Holland America Line regions also feature as part of the offer, including Alaska cruises and Cruisetours, the Caribbean, Canada and New England, Northern Europe, Mediterranean, Australia and New Zealand, South America and Antarctica, the Pacific Coast, Hawaii, Tahiti, Panama Canal, Mexico and Asia. Collectors’ Voyages, which cover two back-to-back, non-repeating itineraries, are additionally included. The Anniversary Sale is combinable with Holland America Line’s ‘Have it All’ package fare, which comprises shore excursion credit, a Signature Beverage Package, speciality dining credit, crew appreciation and a Wi-Fi Surf Package. Beth Bodensteiner, president of Holland America Line, said: “Celebrating 153 years of ocean exploration is about honouring the guests who have travelled the world with us. The Anniversary Sale is both a thank you to our loyal guests and an invitation to new travellers to experience our thoughtfully designed itineraries, immersive destination experiences and exceptional service - all with added value and special savings.” Sample sailing Holland America Line Ship: Koningsdam Itinerary: Alaska Inside Passage Departure date: August 8, 2026 Duration: 7-days Price: From £1,169pp with Have it All Onboard credit: Up to $200 per stateroom Departure and return port: Vancouver Cruises and calls at: Scenic Cruising, The Inside Passage; Tracy Arm Inlet; Juneau; Skagway; Glacier Bay; Ketchikan Further details: 7-DAY ALASKA INSIDE PASSAGE Cruise Itinerary | Holland America -
27 Mar 26
Partner News
Holland America Line confirms Conservation International as new charity partnerConservation International is Holland America Line's new charity partner for its ‘On Deck for ...Read moreHolland America Line confirms Conservation International as new charity partner - News & announcementsConservation International is Holland America Line's new charity partner for its ‘On Deck for a Cause’ programme, on all sailings outside of Alaska. Conservation International works in more than 100 countries and is a global leader in mangrove conservation and restoration, advancing the science and innovative approaches needed to protect coastal and marine ecosystems. It has helped to place 13 million square kilometres of lands and seas under formal protections - an area four times the size of India. On Deck for a Cause is a non-competitive 5km fundraising walk held on every Holland America Line cruise, which is open to all guests. Everyone who donates through the programme will help support Conservation International’s efforts to protect Caribbean coastal ecosystems and its partnerships with local communities. Beth Bodensteiner, president at Holland America Line, said: “Protecting the oceans we call home is a natural extension of our commitment to responsible travel. By selecting Conservation International as our charitable donation recipient, we’re empowering our guests to make a significant impact on the places they love to visit while enjoying their cruise holiday.” Kelvin Alie, acting head of conservation programmes and senior vice president at Conservation International, said: “For nearly four decades, Conservation International has worked alongside coastal communities worldwide to protect the ocean ecosystems that sustain their livelihoods and economies. This partnership with Holland America Line builds on that legacy by supporting mangrove restoration on Caribbean islands, which are deeply connected to the sea. Together, we’re turning individual action into lasting impact for the ocean and for future generations.” On Alaska sailings, On Deck for a Cause raises money for Alaska Geographic, a nonprofit education partner of the state’s parks, forests, refuges and conservation lands. The programme has previously supported cancer research organisations, Direct Relief and the Royal Dutch Guide Dog Foundation. Guests taking part in the walks receive a commemorative t-shirt and wristband. -
09 Mar 26
Partner News
Holland America Line Grand Voyage guests celebrate in SydneyHolland America Line brought together guests from its two 2026 Grand Voyages on March ...Read moreHolland America Line Grand Voyage guests celebrate in Sydney - News & announcementsHolland America Line brought together guests from its two 2026 Grand Voyages on March 7, following a rare meetup of Zaandam and Volendam. The ship’s simultaneous calls to Sydney, Australia, were celebrated with a special Chocolate Afternoon Tea. Hosted onboard Zaandam, the tea was led by Holland America Line Culinary Ambassador, Jacques Torres, who created a menu of signature chocolate treats. Guests were offered a selection that included scones and finger sandwiches, chocolate madeleines, chocolate canelé de Bordeaux, Le Lion chocolate dipped marshmallows and Gâteau de Voyage. The captains and senior officers from both ships joined the occasion. Volendam is currently sailing on the 133-day Grand World Voyage, heading to Asia before crossing the Pacific Ocean and transiting the Panama Canal to end in Fort Lauderdale, Florida. Zaandam will continue exploring Australia and New Zealand before sailing to French Polynesia and will then end its 93-day Grand Voyage in San Diego, California. Darren Lewis, Zaandam’s hotel general manager, said: “Moments like this are what make a Grand Voyage truly unforgettable. When guests sail with us for months at a time, they become a community. Seeing that community from two ships come together in Sydney to share stories, celebrate the journey and enjoy a beautifully crafted afternoon tea was a powerful reminder of what makes Grand Voyages so special.” The Chocolate Afternoon Tea was part of Holland America Line’s 2026 Grand Voyage guest engagement programme, which offers exclusive onboard and shoreside experiences. -
17 Feb 26
Partner News
Holland America Line and Back in Time for Bed to host family ship visitHolland America Line and Back in Time for Bed (BITFB) have announced they will ...Read moreHolland America Line and Back in Time for Bed to host family ship visit - News & announcementsHolland America Line and Back in Time for Bed (BITFB) have announced they will host a family ship visit onboard Rotterdam. The event, designed specifically for parents working in the travel industry, will take place on April 3, in Southampton, from 10am-2pm. Attendees will be able to experience a range of activities, including a preview of the onboard Kids’ Club, which features three programmes that vary depending on age: * Kids’ Programme, for ages 3 to 6 * Tweens, for ages 7 to 11 * Teens, for ages 12 to 17 During the event, a ‘scavenger hunt’ will take place, so that families can explore the ship together and win Easter prizes. In addition, it will include lunch with menu options from the ship’s Lido Market, Dive In Burger or New York Pizza & Deli. There is space for up to 75 people, who will be hosted by the Holland America sales team. It is the first time the line has organised a family ship visit in the UK. BITFB is a support network for working parents across the UK travel industry. It was launched in February 2023 by Vicky Billing, director of trade and partnerships in the UK and Ireland at Riviera Travel, and Anna Perrott, chief commercial officer at Panache Cruises. Vicky Billing said: “Anna, the BITFB board, and I are absolutely delighted to be partnering with Holland America Line for our upcoming family fun day. These events mean so much to our community, as they bring together working parents from across the industry and provide the chance to share something special with our children. “I know my little girl, Ellie, can’t wait to step onto another ‘big ship’, and I’m sure many of our members feel exactly the same. It’s going to be a fantastic day for families, and as always, the travel industry shows just how much of a big family it truly is. We’re extremely grateful to Holland America Line for making this opportunity possible. Keep an eye out for the registration link; it’s going to be a whole lot of Easter fun.” Karen Farndell, associate vice-president of sales and marketing for the UK and Ireland at Holland America Line, said: “We’re excited to be working with Back in Time for Bed to host our first-ever onboard family ship visit in the UK. From the imaginative world of Club HAL to our spacious family facilities, every detail is designed with togetherness in mind. Our Pinnacle Class ships even feature five‑berth family ocean‑view staterooms, giving larger families room to relax, play and explore in comfort. “We can’t wait to welcome everyone onboard and create experiences they’ll talk about long after the day ends.” For more details on the event, go to www.backintimeforbed.com -
16 Feb 26
Partner News
Holland America Line guests knit blankets for charityGuests sailing on Holland America Line’s 133-day Grand World Voyage are supporting a children’s ...Read moreHolland America Line guests knit blankets for charity - News & announcementsGuests sailing on Holland America Line’s 133-day Grand World Voyage are supporting a children’s charity initiative while at sea, knitting and crocheting handmade blankets for donation through non-profit organisation Project Linus. During sea days onboard Volendam, guests - known onboard as ‘blanketeers’ - meet regularly to create blankets for children experiencing illness, trauma or crisis. The activity has been part of the cruise line’s Grand World Voyage programme for more than 20 years, turning time at sea into a collaborative volunteer effort. Experienced knitters and crocheters work alongside beginners, with guests sharing skills and helping newcomers learn basic techniques. Crew members also take part when their schedules allow. This year’s voyage departed on January 4, 2026, with participating guests bringing nearly one million yards of yarn in more than 30 colours onboard. Supplies are organised in advance and distributed to volunteers, with each completed blanket taking several days to produce. Across the last three Grand World Voyages, guests have created more than 1,600 blankets in total. Once the voyage concludes in May, the blankets will be sent to Project Linus, where they are labelled and distributed to children through hospitals and care organisations. Each blanket carries a label reading: “Made with Tender Loving Care for Project Linus.” Karen Farndell, director sales & marketing for Holland America Line, said: “Seeing our guests come together to support such a meaningful cause while travelling the world is incredibly special. Our Grand Voyages are all about community and connection, and this long-standing blanket-making initiative is a wonderful example of that spirit in action. What begins as a relaxing onboard activity becomes something that delivers real comfort to children in need - and we’re very proud to help facilitate that through our partnership with Project Linus.” The 133-day Grand World Voyage is sailing roundtrip from Fort Lauderdale and visiting more than 50 ports across multiple continents. -
04 Feb 26
Partner News
Holland America Line unveils 2027/28 Legendary VoyagesHolland America Line has unveiled its 2027/2028 Legendary Voyages season, with itineraries ranging from ...Read moreHolland America Line unveils 2027/28 Legendary Voyages - News & announcementsHolland America Line has unveiled its 2027/2028 Legendary Voyages season, with itineraries ranging from 26 to 47 days. The collection includes a ‘28-day Legendary Solar Eclipse & Cosmic Port Explorer’, visiting 13 ports across the UK, Denmark, France, Spain, Portugal, Gibraltar and Morocco, with an opportunity to view a solar eclipse at sea off the coast of Morocco. In addition, it features the cruise line’s first Caribbean-based Legendary Voyage, a 28-day ‘Pan Am 100th Anniversary Legendary Voyage’, which will retrace historic Clipper routes across the Caribbean, Mexico and Latin America. The itinerary will visit 18 destinations and closely follow Pan Am’s Great Circle Route, with nearly half the ports featured on the airline’s original schedules. Across the wider programme, cruises will visit destinations in Alaska, Europe, the South Pacific, the Caribbean, South America and the Amazon. Itineraries comprise: * 28-day ‘Legendary Alaska Arctic Circle Solstice’ – departing roundtrip from Seattle on June 6, 2027. Prices from £4,239pp. * 28-day ‘Solar Eclipse & Cosmic Port Explorer’ – departing roundtrip from Rotterdam on July 10, 2027. Prices from £4,609pp. * 35-day ‘Legendary Voyage of the Vikings’ – departing roundtrip from Boston on July 17, 2027. Prices from £7,509pp. * 34-day ‘Legendary South Pacific Crossing: Honolulu & Tahiti’ – departing Seattle on September 19, 2027. Prices from £3,909pp. * 47-day ‘Ultimate Mediterranean & Atlantic Passage’ – departing New York on October 11, 2027. Prices from £6,179pp. * 35-day ‘Hawaii, Tahiti & Marquesas Legendary Voyage’, departing roundtrip San Diego on October 14, 2027, on Zaandam, or February 13 and February 19, 2028, on Koningsdam. Prices from £3,989pp. * 28-day ‘Pan Am 100th Anniversary Legendary Voyage’ – departing Miami on October 30, 2027. Prices from £3,199pp. * 26-day ‘Australia, Coral Sea & Fiji Legendary Voyage’ – departing Sydney on January 4, 2028. Prices from £3,479pp. * 28-day ‘Legendary Amazon Explorer’ – departing roundtrip from Fort Lauderdale on January 6, 2028. Prices from £4,439pp. * 35-day ‘Legendary South Pacific Crossing: Tahiti & Honolulu’ – departing Sydney on March 26, 2028. Prices from £3,659pp. Legendary Voyages feature an elevated onboard experience with activities such as themed dinners and parties, including Holland America Line’s signature Orange Party, local cultural performances and arts and crafts classes. Paul Grigsby, vice president of revenue planning and deployment at Holland America Line, said: “Our guests are always looking for adventures that feel personal and unforgettable, whether that’s following the paths of ancient explorers, watching a solar eclipse at sea or spending unhurried time in some of the world’s most storied cities. These new Legendary Voyages tap deeply into those desires, blending historic routes, rare access and extraordinary port time with the premium onboard experience our long-time cruisers return for again and again.” Cruises will operate on Nieuw Statendam, Noordam, Volendam, Westerdam, Zaandam and Zuiderdam. -
27 Jan 26
Partner News
Holland America Line and Alaska Wildlife Conservation Center introduce moose shore excursionHolland America Line has introduced a new shore excursion to the Alaska Wildlife Conservation ...Read moreHolland America Line and Alaska Wildlife Conservation Center introduce moose shore excursion - News & announcementsHolland America Line has introduced a new shore excursion to the Alaska Wildlife Conservation Center (AWCC). The ‘Exclusive Eland & Friends Moose Discovery’ tour will launch during the upcoming Alaska cruise season. It includes a scenic drive along the Seward Highway and a guided behind‑the‑scenes visit to the conservation centre. During the tour, guests will learn how the AWCC supports moose health and wellbeing through enrichment activities, diet preparation, behaviour observation and station training. Among the moose guests may encounter is Eland, who arrived at the conservation centre in June 2025. His name, the Dutch word for “moose”, was selected by Holland America Line social media followers and reflects the cruise line’s Dutch heritage. The excursion was launched to mark National Moose Day, which is dedicated to recognising moose for their ecological importance and cultural significance. Sarah “Howie” Howard, executive director of the Alaska Wildlife Conservation Center, said: “Partnerships like this allow us to deepen both care and connection. This shore excursion invites guests to experience moose up close in a thoughtful way, while learning first-hand how exceptional animal care and conservation education support long‑term wildlife protection.” Kacy Cole, chief marketing officer of Holland America Line, said: “Seeing wildlife is one of the top reasons guests choose to cruise Alaska. This new shore excursion gives our guests an extraordinary opportunity to connect with moose in a way that is both unforgettable and responsible, working alongside conservation experts to support the animals and the environment they call home.” To further enhance guest engagement and support long‑term moose care, Holland America Line donated $150,000 to AWCC. The donation will support ongoing animal care initiatives and the development of the Holland America Moose Promenade, a scenic elevated boardwalk overlooking the moose habitat. Holland America Line also donated repurposed wooden benches from the deck of Noordam and reclaimed mooring ropes from Westerdam, adding authentic nautical elements from the company’s fleet to the conservation centre. Construction of the promenade is expected to begin in autumn 2026, with completion planned for the 2027 Alaska cruise season. Holland America Line’s Alaska season runs from April to September across six ships. The line has a collection of over 200 Alaska shore experiences. -
20 Jan 26
Partner News
Holland America Line unveils new shore excursion collectionsHolland America Line has launched two new shore excursion collections, featuring more than 150 ...Read moreHolland America Line unveils new shore excursion collections - News & announcementsHolland America Line has launched two new shore excursion collections, featuring more than 150 tours worldwide. Focusing on cultural experiences, the ‘Meet the Maker’ and ‘Community Connections’ tours have been designed for guests to immerse themselves in the heart of local life and engage with communities. The ‘Meet the Maker’ excursions provide opportunities for guests to meet the local artisans, chefs, farmers and craftspeople behind the flavours and traditions of a region. Examples include: * ‘Tasmanian Tasting Trail’ in Burnie, Tasmania. Travelling through Tasmania’s countryside to meet the artisans who create some of its most popular flavours. Includes a visit to the House of Anvers to taste handcrafted chocolates paired with morning tea, continuing to 41° South for lunch and to learn how a family grows ginseng and raises salmon in spring‑fed ponds. The tour also stops at Ashgrove Cheese Factory and Spreyton Cider Company. Available on departures including the 14-day Australia and New Zealand voyage, departing January 3, 2027. Prices from £2,429pp. * ‘Magna Grecia Farm Experience’ in Katákolon, Greece. Visits the Magna Grecia Farm, a fourth‑generation family estate in the Olympia region, where guests can explore the olive grove, taste the farm’s olives, discover vineyards and meet the resident animals. Includes classic Greek mezes paired with local wine, with mineral water provided and the option to try ouzo, in addition to a Syrtaki dance demonstration. Available on departures including the 11-day Greek Isles: Istanbul Overnight with Dubrovnik, departing May 4, 2027. Prices from £2,429pp. The new ‘Community Connections’ options showcase the inner workings and ways of life of the destinations visited. Every tour supports local businesses as part of Holland America Line's overall sustainability strategy. Examples include: * ‘At Home with the O'Hanlon Family’ in Cobh (Cork), Ireland. Guests are welcomed into the home of Finn and Peter O'Hanlon, who have a lifelong passion for Irish food. At their home, guests cook a three-course traditional Irish lunch, including soda bread and Irish stew. Available on departures including the 14-day Wild British Isles: Glasgow Overnight, departing May 29, 2026. Prices from £3,199pp. * ‘Maori Waka (Canoe) Experience’ in Waitangi (Bay of Islands), New Zealand. This tour showcases the relationship of the Maori people with the water. Following a traditional Maori welcome, guests will board a waka (canoe) to travel along the Waitangi River, while watching for the Haruru Falls and visiting a 1,000-year-old ancestral site. Available on departures including the 14-day New Zealand Discovery, departing February 13, 2028. Prices from £3,019pp. Carole Biencourt, vice president of onboard revenue for Holland America Line, said: “Guests consistently express a desire for deeper, more authentic engagement with every destination, which inspired the creation of our new ‘Meet the Makers’ and ‘Community Connections’ collections. These experiences go far beyond traditional sightseeing, opening doors to kitchens, workshops, and community spaces so travellers can share stories, learn time-honoured techniques, and engage directly with the people who shape each place. Seeing a destination through a local lens deepens understanding and fosters authentic connections and memories that endure long after the voyage.” The new collections build on the existing shore excursion programme, including the cruise line’s partnerships with The HISTORY® Channel and National Geographic. As part of Holland America Line’s current wave offer and running until February 26, 2026, guests who book applicable voyages with ‘Have it All’ fares will benefit from a free stateroom upgrade, free car parking on sailings departing from Dover in 2026, and reduced fares for children aged 18 and under travelling as the third and fourth guests. Additionally, guests who book by January 31, 2026, will also receive up to US$500 per stateroom onboard spending money. ‘Have it All’ benefits include a Signature Beverage Package, shore excursion credit, speciality dining, Wi-Fi and prepaid crew appreciation. The offer is valid for bookings on more than 500 cruises departing from summer 2026 to spring 2027, and visiting destinations worldwide, including: * ‘Seven-day Norwegian Fjords with Nordfjord’, departing October 31, 2026, onboard Nieuw Statendam, starting at £1,369pp. * ‘14-day Greece, Italy & French Riviera Collectors’ Voyage’, departing August 22, 2026, onboard Oosterdam, starting at £2,939pp. -
13 Jan 26
Partner News
Holland America Line sees significant rise in Europe bookings for 2026Holland America Line is experiencing a surge in demand for European cruises, with bookings for its 2026 ...Read moreHolland America Line sees significant rise in Europe bookings for 2026 - News & announcementsHolland America Line is experiencing a surge in demand for European cruises, with bookings for its 2026 season up more than a third compared to this time last year. The rise is especially notable in the cruise line’s Northern Europe voyages, an increase of nearly 50% year over year, as travellers seek out the region’s dramatic natural beauty and easy‑to‑explore cities. Convenient departures from both Rotterdam, the Netherlands, and Dover, England, give guests easy access to some of the region’s most spectacular landscapes and culturally rich ports. Dan Rough, vice president of revenue management for Holland America Line, said: “Given the strong pace of bookings we’re seeing and our ‘Start Your Journey Sale’ promotion underway, I’d recommend anyone considering a summer European cruise book soon. With our Dutch roots and unmatched expertise in the region, guests know they’re travelling with the European cruise experts when they choose Holland America. These voyages will sell out and at the fast pace we are seeing this year, now is a good time for guests to secure their ideal cruise.” Highlights of the 2026 Europe season include:- Immersive itineraries with more time in port: HollandAmerica Line’s Europe cruises are designed to offer longer port days and more overnights, giving guests time to explore destinations in depth. Many itineraries allow for evening dining ashore, cultural performances and local nightlife in popular cities across the Mediterranean and Northern Europe.
- Access to iconic cities and hidden gems: The 2026 season features itineraries that visit more than 175 UNESCO World Heritage Sites and explore 35 countries across the Mediterranean, British Isles, Northern Europe and the Canary Islands. Guests can experience ports such as Barcelona, Spain; Naples, Italy; and Dubrovnik, Croatia; as well as lesser visited gems including Portofino, Italy; St. Tropez, France; and Valletta, Malta.
- Regionally inspired culinary experiences: Dining on board reflects the flavours of the regions visited, with menus inspired by Mediterranean, Northern European and British Isles cuisine. Guests can enjoy fresh seafood, regional wines and destination-themed dishes crafted by HollandAmerica Line’s Culinary Council of world-renowned chefs.
- ‘14-Day Wild British Isles: Glasgow Overnight’, departing May 29, 2026, from Dover onboard Nieuw Statendam, starting at £3,289pp.
- ‘14-Day Greece, Italy & French Riviera Collectors’ Voyage’, departing August 22, 2026, onboard Oosterdam, starting at £2,939pp.
- ‘7-Day Western Mediterranean with HISTORY Channel’, departing August 29, 2026, onboard Oosterdam, starting at £1,519pp.
- ‘14-Day Arctic Crossing & North Cape with HISTORY Channel’, departing August 30, 2026, onboard Rotterdam, starting at £2,889pp.
- ‘14-Day Canary Island Enchantment’, departing October 2, 2026, from Dover onboard Nieuw Statendam, starting at £2,979pp.
- ‘7-Day Norwegian Fjords with Nordfjord’, departing October 31, 2026, onboard Nieuw Statendam, starting at £1,369pp.
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05 Jan 26
Partner News
Holland America Line and Seabourn enhance travel partner support with OneSource platform moveHolland America Line and Seabourn have moved to the OneSource travel agent platform. The ...Read moreHolland America Line and Seabourn enhance travel partner support with OneSource platform move - News & announcementsHolland America Line and Seabourn have moved to the OneSource travel agent platform. The enhancement underscores the cruise lines’ dedication to providing assistance and resources to agent partners, streamlining their experience and fostering business growth. OneSource is currently used by Holland America Line and Seabourn’s sister brands, P&O Cruises, Cunard and Princess Cruises. The platform offers a dynamic array of sales tools and resources, empowering travel partners to amplify their business with Holland America Line and Seabourn. From access to the POLAR Online, FlightEase and Plain Sailing booking tools; to destination guides, product planners and marketing toolkits; to unlocking upcoming training opportunities and the latest offers, OneSource serves as an all-encompassing trade-friendly tool. Karen Farndell, Associate Vice-President of Sales and Marketing for the UK and Ireland for Holland America Line, said: “Travel agent partners are at the heart of everything we do, and moving onto OneSource is another clear step towards giving them a more seamless, efficient and rewarding experience. By streamlining our tools, training and resources, we’re making it easier than ever for agents to grow their Holland America Line business and deliver exceptional service to their customers.” Tom Andrews, Director of Sales UK & EMEA for Seabourn, said: "We are confident that the new and improved trade platform will improve how our travel advisor partners engage with Seabourn. Our aim is to provide an efficient, centralised hub that caters to our partners' unique requirements, ultimately saving them time and equipping them with the best tools to thrive in their businesses." Holland America’s previous agent platform was GoHAL.co.uk, while Seabourn’s was GoSeabourn.co.uk To ensure agents have a seamless transition to the new platform, they are encouraged to visit OneSourceCruises.com, logging in with their existing Holland America Line or Seabourn credentials.
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