InsideAsia, part of Inside Travel Group and sister brand of InsideJapan announced the launch of its inaugural South Korea ‘Soul of Korea’ Small Group Tour. This 10-day tour delves into South Korea’s better-known sights and off-radar places, offering a deeper insight into local life and culture. From modern Seoul to the beachside districts of Busan, traditional Jeonju and atmospheric Gyeongju, the trip serves as the ultimate introduction to South Korea. Senior South Korea Product Executive Rebecca Barry said the tour has been crafted to give a diverse and well-rounded experience of South Korea. The small group format, with a maximum of 16 travellers per group, ensures a more intimate and engaging experience the operator says. Travellers can expect the following: A truly small group tour, led by an Insider (tour leader). Travel at 300 km/h on the high-speed KTX train across the country. Stay in a traditional hanok in the old capital of the Silla Kingdom for a uniquely Korean experience. Visit Jagalchi Market in Busan – Korea’s largest fish market and sample the freshest seafood. Navigate the streets of Busan’s, Gamcheon ‘Culture Village’ which is now home to art galleries, cafes and more. Sample the wares of Jeonju’s ‘Makgeolli Alley’ in this UNESCO City of Gastronomy.