Marketing Zentral - About Us
We offer advice and management in the marketing and marketing strategy of your business, proposing solutions that save investment and increase revenue.. We define the requirements to form a robust and scalable distribution platform, with a special focus on developing the direct channel, redefining the online agencies and traditional channels, setting the optimal level and a segmented plan for each according to their relevance.. There are many tools on the market, but finding what is best for each case is no easy task. We analyze alternatives proposing the best solution for our customers, obtaining the best possible negotiation and taking care of the proper implementation and integration with existing systems.. We define a positioning strategy focusing on differentiating values on which the brand can distinguish itself from its competition, guiding from the customer profile for all their services.. We study the operation of each channel structuring a plan to bring them to their full potential, commission costs, net rates, margins and commissions over the competition, establishing time frames and prioritizing markets.. We develop the brand concept and take it to all areas of communication, defining an integrated marketing plan that combines strategic and tactical online and offline actions.. We establish measurable goals and monitor the proper implementation and enforcement.. Creativity focuses on the user experience through reflection and exploration. To address the challenges of the brand, we carefully consider all the elements that express the vision and message, establishing a conversation with the consumer. To enhance and complement integrated campaigns, we develop powerful concepts driven by a creative component that increases the impact, reinforces the positioning and increases brand recognition.. Traditional methods have a proven track impacting end users. Its combination with online marketing strategies significantly increases their effectiveness and capacity to surprise and be remembered. We focus on multichannel strategies to complement these methods in the most efficient way.. We design straight forward and creative communication to reach your target market and convey the right message in a timely manner: Print, TV, Radio and Rich Media. Our goal is to provide a consistent graphic design, strengthen confidence in the brand, and increase the impact of the media.. Advertising in tourism marketing has a mission: to raise awareness of products and services, spread a differentiated brand image with the right message to the right audience . Identifying the dreams and needs of customers and link them with the value proposition of the company requires a process of analysis, synthesis and creativity.. We offer media planning, including print, TV, and Radio for consumers andtrade. We negotiate on behalf of our client and we direct them to all discounts and added values. Thanks to our deep knowledge and direct contact of strategic media industry, we generate the most value for your budget and we find the optimal mix of resources to meet brand objectives and sales expectations.. In the right hands and with the necessary experience, online media can be a powerful tool to bring customers to your website and generate income.. To achieve this, we develop powerful creativity and integrate it using the best media purchasing methodologies and campaign management tools, leading customers all the way to your site by using traditional media display, rich media, dynamic rate and retargeting systems.