This Valentine’s Day, ONYX Hospitality Group, the leading regional hospitality management company across the Asia-Pacific region, invites couples to celebrate love across Thailand’s most romantic destinations — from city romance in Bangkok to beachside escapes in Phuket and Koh Samui, all set against iconic Thai backdrops.   In 2026, ONYX marks its 60th anniversary, celebrating six decades of shaping hospitality experiences across the region and reinforcing its long-standing position as a trusted name in Asian travel.   From the Eiffel Tower-inspired afternoon tea at Oriental Residence Bangkok, which brings a touch of Paris to the city, to the Romantic Gazebo Dinner on the beach under the stars at Amari Koh Samui, these curated experiences combine elevated dining, immersive settings, and indulgent stays — perfect for those seeking the ultimate romantic escape.   Oriental Residence Bangkok: Refined Celebration of Love   For a refined and sophisticated escape, Oriental Residence Bangkok embodies timeless luxury and elegant style. Blending contemporary design with warm Thai hospitality, the property offers spacious suites, exceptional dining at Café Claire, and the intimate Oriental Bar. A proud member of Small Luxury Hotels of the World and recipient of the MICHELIN Key 2024 and 2025, Oriental Residence Bangkok is dedicated to delivering truly memorable guest experiences.   At Oriental Residence Bangkok, excellence extends beyond service to the creation of unforgettable experiences for every guest. This Valentine’s season, the property has a series of timeless elegance offerings, blending sophisticated style, luxury and thoughtful touches for a truly memorable celebration for couples.  

1. Tourd’Amour– Voyage à Paris– Romantic Afternoon Tea inspired by the Eiffel Tower

Step into modern romance at Café Claire with “Tour d’Amour – Voyage à Paris,” an elegant afternoon tea inspired by the charm and flavours of the French capital and the iconic Eiffel Tower. Created as a special Valentine’s Edition, the experience features a curated selection of sweet and savoury delicacies designed for sharing. Guests can indulge in rose macarons and raspberry éclairs alongside refined French classics such as croque madame with quail egg and trout gravlax on brioche, all served with two pots of premium TWG tea. Blending Parisian elegance with Café Claire’s signature style, the afternoon tea offers a sophisticated and intimate escape in the heart of Bangkok. Price: THB 1,599++ per set per couple (available until 28th February 2026)  

2. Une Nuit à Paris – Valentine Dinner

The “Une Nuit à Paris” Valentine’s Dinner at Café Claire captures the elegance of a Parisian evening with a refined four-course menu designed for two. Highlights include smoked trout with lemon condiment, cucumber, ginger and caviar, followed by beetroot soup with smoked cream cheese and warm brioche. The experience concludes with a delicate raspberry dessert layered with almond dacquoise, fresh strawberries and rose petals, creating a romantic finale in an intimate setting. Price: THB 2,600++ per set per couple (available until 15th February 2026)  

3. Afternoon Tea Indulgence Package–An Elevated Escape Paired with Gourmet Charm

The Afternoon Tea Indulgence Package offers a refined city stay complemented by a curated seasonal afternoon tea experience. Guests can enjoy daily breakfast at Café Claire alongside exclusive direct booking benefits, all within the elegant suites of Oriental Residence Bangkok, creating a seamless blend of comfort, sophistication, and gourmet charm. Price: THB 7,900++ per night   Amari Phuket: February Flavours of Celebration – Valentine's Day Highlights   Set along the tranquil shores of Patong Beach, Amari Phuket provides a scenic setting for a romantic tropical escape, overlooking the turquoise waters of the Andaman Sea. The resort combines contemporary comfort with relaxed beachfront serenity, complemented by a collection of distinctive dining venues. Ideally situated for adventurous couples, it is close to Phuket’s popular attractions, including Jungceylon Shopping Mall, Central Patong, and Phuket Town, while water sports enthusiasts can enjoy kayaking, scuba diving, and jet skiing directly from the property. Highlights include the private TreePods for an elevated treetop dining experience, La Gritta’s authentic Italian cuisine, and Rim Talay’s international and Asian specialities served with sweeping sea views, with Samutr Bar and The Jetty offering stylish settings for sunset cocktails and starlit dinners.   For Valentine’s Day, the resort introduces three exclusive dining experiences designed to create memorable moments for couples.  

1. Valentine’s Love & Lobster atRim Talay

Rim Talay sets the scene for a romantic beachfront dinner overlooking Patong Bay, with a private table arrangement designed for couples. The experience features a curated menu of fresh seafood and premium dishes, complemented by live music and candlelight for an intimate evening by the sea. Price: Starting from THB 2,000++ per person  

2. Valentine’s Day Thai Set Menu at Rim Talay

Rim Talay offers couples a refined Thai dining experience with a specially curated set menu featuring traditional flavours and contemporary touches. Guests can enjoy an intimate evening of authentic cuisine in a romantic beachfront setting. Price: Starting from THB 3,200++ per person  

3. Amore A La Gritta – San Valentino by the Sea

La Gritta offers couples a romantic Italian dining experience on the shores of Patong Bay. The four-course Valentine’s Day menu features classic and contemporary Italian dishes, complemented by sea views and a serene beachfront atmosphere for an intimate and memorable evening. Price: Starting from THB 2,900++ per person   Amari Koh Samui: Ultimate Romantic Retreat   Set along the white sands of Chaweng Beach, Amari Koh Samui offers a secluded beachfront escape that blends tropical beauty with contemporary Thai design and signature Amari hospitality. The resort features luxurious accommodations and thoughtfully curated experiences for couples, from private sunset dinners by the sea to indulgent treatments at Breeze Spa. Guests can enjoy leisurely beach walks, explore the island’s cultural and natural treasures, or unwind in a tranquil beachfront sanctuary, with every detail designed to create intimate and memorable moments.   This Valentine’s Day, the resort presents two bespoke experiences for couples seeking a truly unforgettable celebration.  

1. Whispers of Love – Valentine Retreat

The “Whispers of Love – Valentine Retreat” offers couples a thoughtfully curated escape for two, combining elegant beachfront accommodation with a selection of romantic experiences. Highlights include daily breakfast for two, honeymoon-inspired room decoration, a 90-minute Thai massage for two at Breeze Spa, and a private candlelit dinner on the beach. Guests can enjoy serene mornings, intimate seaside moments, and indulgent spa treatments, creating a tranquil setting to reconnect and celebrate romance. Price: THB 9,729+ per night (available until 28th February 2026)  

2. Romantic Gazebo Dinner on the Beach

Couples can enjoy a private beachfront dinner in a candlelit gazebo, with the gentle sound of the waves providing a serene backdrop. Featuring carefully prepared cuisine and an intimate setting under the stars, the experience offers the ultimate in romance — an ideal choice for a special celebration or even a memorable proposal. Price: THB 5,200++ per couple (available until 31st March 2026)

  ONYX Hospitality Group, a leading Southeast Asian management company overseeing hotels, resorts, serviced apartments, and luxury residences under brands such as Amari, OZO, Shama, and Oriental Residence across prime locations in the Asia-Pacific region, has been awarded the “Best Place to Work in Thailand 2025” Certification by Best Places to Work, an international organisation specialising in workplace standards assessment and certification.   In addition to this certification, ONYX has been recognised at both national and regional levels. In Thailand, Best Places to Work ranked ONYX Hospitality third among the Top 5 Best Places to Work in Thailand for 2025.   Across the region, ONYX was also ranked #7 among the Top 15 Best Places to Work in the Asia-Pacific region for 2025 highlighting the Group’s consistent focus on people-centric workplace practices within the hospitality sector, where employee development and service excellence go hand in hand.   Best Places to Work is an internationally recognised certification programme that enables organisations to benchmark HR practices and strengthen employee engagement. This achievement reflects ONYX’s vision as a regional player committed to systematically advancing human resource development and cultivating a strong corporate culture—key foundations for long-term business growth and sustained competitiveness in the rapidly evolving hospitality industry.   The Best Place to Work Certification is awarded following a robust and comprehensive evaluation process covering multiple dimensions, including employee engagement, employee experience, and the effectiveness of human resource policies and practices. ONYX achieved outstanding results across several key criteria, including a work environment conducive to growth, an open and inclusive corporate culture, and a human resource development strategy aligned with the Group’s regional business direction.   One of the key drivers behind ONYX’s evolution into a trusted workplace is ONYX Academy. This comprehensive learning and development institute spans foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, ONYX Academy equips team members for truly sustainable growth.   The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours received at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-standing and focused commitment to continuous and meaningful employee development.   In parallel, ONYX fosters a corporate culture rooted in dynamism and openness, encouraging employees to think creatively, experiment, and propose new approaches. The Group creates space for every voice to contribute to the organisation’s direction, supporting agility and adaptability in a rapidly changing business environment. At the same time, ONYX prioritises employee well-being through the ONYX Cares programme, which is designed to holistically support employee welfare—encompassing health, relationships, and team-building activities—thereby creating a work environment that supports both individual fulfilment and organisational growth.   Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “ONYX believes that people are the foundation for delivering exceptional experiences and service. ONYX Hospitality Group’s success in human resource management is driven by strong support from leadership at every level, enabling employees to grow in all dimensions. This commitment spans the recruitment process, the design of holistic learning systems, and the creation of an environment that encourages experimentation, creativity, and the full expression of individual potential. These efforts have made ONYX not only a sought-after workplace but also an organisation trusted by partners and guests alike.”   Receiving the “Best Place to Work in Thailand 2025” Certification marks another significant milestone for ONYX Hospitality Group, reinforcing its commitment not only to being a regional leader in hotel management, but also to being an organisation that genuinely values its people. ONYX remains dedicated to continuously enhancing the workplace environment and fostering the best possible experience for its employees well into the future.

 

Building on proven success, the agreement reflects the owner’s confidence in their continued investment vision.

  ONYX Hospitality Group officially announced the signing of a management agreement for Shama Hub Ladprao at a ceremony held at Amari Bangkok on 22nd January 2026. The agreement was signed by Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, and Mr. Somchai Ngamdamrongkiat, owner of Shama Yen Akat and Shama Hub Ladprao, in the presence of executives and team members from both organisations.   Shama Hub Ladprao is the second serviced apartment project entrusted to ONYX Hospitality Group by Mr. Somchai Ngamdamrongkiat. Following the strong performance of Shama Yen Akat over the past five years, the decision to invest in and appoint ONYX Hospitality Group to manage a second project underscores the owner’s continued confidence in the Shama and Shama Hub brands, as well as in ONYX Hospitality Group’s capability to deliver high-quality services supported by efficient and sustainable long-term management.   Shama Hub Ladprao is the first Shama Hub in Thailand and the third in the region. Developed under the “Shama Hub” concept, the project is designed to support flexible urban living, offering compact yet highly functional residences with efficient space allocation to meet the needs of modern residents. Strategically located in a well-connected urban area, the property provides convenient access to transportation, workplaces, lifestyle amenities, and the surrounding city community. It also features shared spaces that support work, relaxation, and social interaction, including co-working and social spaces. Guests benefit from the trusted international service standards of the Shama Hub brand.   Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, said, said that “The continued growth of the Shama brand reflects its strong alignment with evolving travel and residential lifestyle preferences, particularly in the long-stay segment. This growth is the result of ONYX Hospitality Group’s ongoing market research and brand development efforts, aimed at positioning Shama as a serviced apartment brand that genuinely meets the needs of today’s residents. Shama properties are designed with flexibility at their core, offering a range of accommodation options—from long stay and extended stay to short stay—catering especially to business travellers and international professionals whose demand for this type of accommodation continues to rise.”   He added, “Thailand continues to earn strong confidence from the international community, supported by its strategic location, cost of living advantages, and well-developed infrastructure. These strengths are driving sustained growth in long-term residential demand, a market direction that Shama and Shama Hub are well positioned to serve.   Mr. Somchai Ngamdamrongkiat, the project owner, affirmed, “We believe that a residence should be more than just a place to stay; it should be a living environment that addresses every dimension of modern living—from quality standards and safety to comfort, experience, and a genuine sense of belonging. These qualities are clearly reflected in the Shama brand, which thoughtfully blends the modernity of urban living with the warmth and familiarity of home. With spaces designed for real, everyday living, Shama enables guests to feel connected to both the residence and the surrounding community from day one, whether they are staying short term or long term.”   “Furthermore, Thailand’s strategy to position itself as a Health & Wellness hub aligns seamlessly with Shama’s long-term residence concept. On a broader level, I believe that providing high-standard, safe accommodation that inspires confidence will attract more tourists, businesspeople, and professionals from around the world to choose Thailand as a destination for long-term living and working. This will not only strengthen the tourism sector but also serve as a key driver of sustainable economic growth for the country in the long run,” Mr. Yuthachai added.   Shama is ideally suited for both short-term and long-term stays, offering prime locations in residential areas with convenient connectivity to key business and tourist districts. Additionally, the brand emphasises hotel-standard services to ensure a comfortable and enjoyable living experience. Shama comprises three distinct sub-brands in the “Shama Ecosystem” —Shama Luxe, Shama, and Shama Hub—each differentiated by room size, location, and design style to serve a wide range of customer segments, from upper upscale to upper middle scale. Currently, Shama serviced apartments operate 23 properties and pipeline projects located in seven prime locations across Thailand, Greater China (People’s Republic of China and Hong Kong) and Malaysia.

  ONYX Hospitality Group, a leading regional player and prominent hospitality management company in Southeast Asia specialising in hotels, resorts, serviced apartments, and luxury residences, invites travellers looking for destination inspiration for 2026 to embark on a journey and experience the enchanting charm of Thailand’s southern sea.   Across its properties in Phuket, Koh Samui, and Krabi, spanning both its Amari and OZO brands, ONYX Hospitality Group brings the magic of Southern Thailand to life through stays that seamlessly blend breathtaking natural landscapes with contemporary comfort.   Guests can embrace the inviting tropical climate on powder-soft beaches, take in panoramic views of crystal-clear waters, and share warm, uplifting moments with family and friends. Each destination offers vibrant holiday experiences designed to create memories that last a lifetime.   Amari Phuket is a five-star resort nestled along the curve of Patong Bay, offering expansive views of the Andaman Sea amid serene natural surroundings. Renowned for its privacy and romantic ambiance, the resort is an ideal retreat for both couples and families seeking rest and relaxation. A signature highlight is The Jetty, a striking white wooden pier stretching out over the water—an idyllic setting for sunset viewing or a memorable romantic dinner. In addition, Amari Phuket features a wide selection of seven dining venues. These range from a breakfast buffet paired with bay views at Rim Talay restaurant, to enjoying afternoon tea in The TreePods, tucked away among the coastal trees, overlooking the lapping waves below. Guests can also savour popular Italian cuisine from La Gritta before concluding the evening with a favorite drink at Samutr Bar.   Beyond the resort, Amari Phuket offers easy access to Phuket’s key attractions, including Promthep Cape, Kata and Karon Beaches, and the charming Phuket Old Town—renowned for its Sino-Portuguese architecture and vibrant local culture. Together, these experiences create a well-rounded escape that seamlessly blends nature, local lifestyle, and cultural discovery.   Amari Koh Samui, a resort on Chaweng Beach, offers guests a tranquil escape surrounded by lush greenery and the warm charm of Thai hospitality, allowing them to fully immerse themselves in every moment of their stay.   Experiences range from relaxation at Breeze Spa, taking a seaside yoga class, or enjoying a romantic beach dinner at Amaya Food Gallery. Delicious Italian cuisine can be appreciated from Prego, an authentic Italian restaurant that has been a long-time favourite among food lovers for over 22 years.   The resort also offers guests effortless access to the local charms of Samui, including the stunning Mu Ko Ang Thong National Park and the picturesque Na Muang Waterfall. With a convenient location that supports a variety of travel experiences, each stay is designed to be filled with captivating moments and unforgettable memories.   Amari Vogue Krabi is a beachfront resort on Tubkaek Beach, where the beauty of the Andaman Sea seamlessly meets a serene and romantic atmosphere. Distinguished by its elegant applied Lanna Thai architecture, the resort offers an ideal retreat for travellers seeking tranquility and privacy. Guests can explore the region’s breathtaking natural attractions, from boat excursions to the Hong Islands and kayaking through lush mangrove forests, to visiting the famous Thale Waek (Separated Sea) viewpoint, Ao Nang, and the picturesque Than Bok Khorani Waterfall.   Guests can rejuvenate both body and mind with soothing treatments at Breeze Spa, and savour exceptional dining experiences at the resort’s four restaurants and bars—each offering its own distinctive ambiance.   OZO Phuket is an energetic lifestyle hotel located just 150 metres from Kata Beach, one of Phuket’s most beautiful stretches of shoreline. It offers guests a fun-filled getaway with a wide range of water and beach activities, including paddleboarding, surfing, and cycling along the coast. The rooms feature a simple, clean design while still offering full amenities and seamless online connectivity. The hotel enjoys a prime location, close to key attractions such as Kata Beach, Karon Beach, and the scenic Kata Noi Viewpoint.   Guests can also explore Phuket’s vibrant local culture, restaurants, and charming cafés conveniently. OZO Phuket ensures that every stay is filled with fun, relaxation, and unforgettable memories.   OZO Chaweng Samui is a vibrant lifestyle hotel located in the heart of Chaweng Beach, offering a bright, welcoming atmosphere and a comfortable stay. Conveniently situated near a variety of dining, sightseeing, and shopping destinations, the hotel is perfect for travellers who enjoy an energetic lifestyle and want to fully experience the excitement and lively spirit of Samui. A standout feature of the hotel is its beachfront swimming pool, offering sweeping ocean views and a relaxing chill bar in the evening—perfect for unwinding to the soothing sound of waves and the gentle sea breeze. Guests can also discover the island’s surrounding charms, from the lively Chaweng Night Market and the quaint Fisherman’s Village to the scenic Lamai Beach, ensuring every moment on Samui is filled with fun and unforgettable memories.   ONYX Hospitality Group’s hotels in Phuket, Samui, and Krabi are ready to welcome guests with warmth and deliver memorable holiday experiences. For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.

  Amari Koh Samui, the serene beachfront retreat on Chaweng Beach, Thailand, and a distinguished property under the ONYX Hospitality Group portfolio, has been named a finalist in the ‘International Wedding Venue: Grand’ category at the United Kingdom Weddings & Honeymoons Awards 2026 (UKWHA).   This marks the second consecutive year that the resort has been recognised at the UKWHA, following its 2025 finalist position in the Best Honeymoon Resort (Asia) category.   The prestigious recognition highlights Amari Koh Samui’s dedication to delivering experiences in line with Amari’s Brighten Your World philosophy, which focuses on heartfelt service, cultural appreciation, and thoughtfully curated moments for every couple. As a proud member of ONYX Hospitality Group, a leading regional player and prominent hospitality management company in Southeast Asia specialising in hotels, resorts, serviced apartments, and luxury residences, Amari Koh Samui exemplifies the group’s commitment to excellence across its portfolio. Renowned for its gracious warmth and authentic Thai charm, the Amari brand seamlessly blends contemporary luxury with rich cultural heritage, creating memorable experiences that resonate long after the celebration ends.   The UKWHA is widely regarded as Europe’s largest and most prestigious celebration of the weddings and honeymoons sector, honouring outstanding destinations, hotels, venues, and professionals who set global standards for excellence and creativity. The 2026 winners will be revealed on 5th February 2026 in London.   Nestled along the pristine white sands of Chaweng Beach, Amari Koh Samui blends tropical beauty with contemporary Thai design and the genuine warmth that defines the Amari brand. Its picture-perfect location provides an enchanting backdrop for celebrations of every scale, from intimate garden ceremonies to grand seaside receptions for more than one hundred guests. At Amari Koh Samui, every wedding is brought to life with heartfelt warmth, creativity, and a touch of tropical magic. Dedicated wedding specialists curate each detail, from bespoke décor and floral styling to personalised ceremony concepts that reflect every couple’s culture and story.   A highlight of the resort’s wedding offerings is the choice between two distinct experiences. Couples can celebrate their love with a contemporary Western ceremony on the resort’s pristine beachfront, creating a tropical wedding of their dreams, or they can embrace local tradition with a Traditional Thai Buddhist blessing at a nearby temple, guided by monks in a serene and culturally meaningful setting. Both options offer unforgettable moments, whether it’s the romance of exchanging vows by the sea or the spiritual depth and symbolism of a temple blessing, celebrating harmony, prosperity, and new beginnings in the heart of Koh Samui.   At Amari Koh Samui, every celebration is made special with guest-centred dining. The resort’s talented chefs craft bespoke menus inspired by Thai, Indian, Western, and fusion cuisines, allowing couples to express their heritage and tastes through exceptional shared dining experiences. Each meal is designed to enrich the celebration with flavour, creativity, and joy.   After the festivities, couples are invited to begin their journey together in a tranquil beachfront sanctuary. Romantic honeymoon experiences include private candlelit dinners beneath the stars, rejuvenating couples’ spa rituals at Breeze Spa, leisurely beach strolls, island adventures, and the opportunity to discover Koh Samui’s hidden cultural and natural treasures. Every detail is infused with warmth and genuine hospitality, creating moments that feel personal, timeless, and unforgettable.

  ONYX Hospitality Group, a leading regional player in Southeast Asian hospitality, has entered into a strategic partnership with SENA HHP Co., Ltd. to launch Shama Sukhumvit 101 Bangkok. The property is a premium serviced apartment under the Shama brand of stylish residences in prime locations, situated in one of Bangkok’s most vibrant and well-connected districts. It is scheduled to open in January 2026.   Strategically positioned amid mixed-use developments, offices, retail, and dining destinations, Shama Sukhumvit 101 Bangkok is designed to offer long-stay guests a premium living experience that combines comfort, convenience, and warmth. The 86-unit property features contemporary interiors with spacious layouts ranging from 40 to over 60 square metres, complemented by premium amenities including a fitness centre, swimming pool, first aid room, EV charging stations, and automated parking. The project transforms Piti Sukhumvit 101, one of SENA’s upscale condominiums, into a sophisticated serviced apartment managed under ONYX’s internationally recognised Shama brand.   Ideally located in one of Bangkok’s most dynamic business and lifestyle districts, the property is just a short walk from Punnawithi and Bangchak BTS stations. Nearby landmarks include True Digital Park, Southeast Asia’s largest tech and startup campus; M Tower, headquarters of Bangchak Corporation; and BHIRAJ TOWER at BITEC, a premier office complex directly connected to the Bangkok International Trade and Exhibition Centre (BITEC).   The area also provides convenient access to leading international schools such as Anglo Singapore International School and Wells International School, as well as major industrial and logistics hubs including Bang Phli Industrial Estate, WHA Mega Logistics Center, and Frasers Property Logistics Park—making it an ideal choice for business professionals and families alike.   Adding to its appeal, Shama Sukhumvit 101 Bangkok features the Shama Social Club, the brand’s signature lifestyle programme that curates engaging activities to help residents connect with one another and the surrounding community. By combining the unique lifestyle of each Shama location with attentive, heartfelt service, the brand fosters a strong sense of belonging—an essential part of the Shama experience. Whether staying short-term or long-term, residents can expect a high-quality living environment that feels both personal and connected.   Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, commented that the partnership marks a meaningful step in the company’s continued expansion into Thailand’s serviced apartment market. He emphasised the growing demand for long-stay accommodation in Bangkok, particularly in high-potential areas like Sukhumvit, which continues to attract both Thai and international residents.   “We see Sukhumvit 101 as a high-potential location,” he said. “It offers convenient access to the city centre via public transportation and is surrounded by business districts, office buildings, educational institutions, and regional logistics centers. These factors contribute to strong residential demand, especially among business travelers and expatriate families, making it a suitable location for serviced apartment development.”   Shama Sukhumvit 101 Bangkok not only reflects ONYX Hospitality Group’s continued growth in the Thai market, but also reinforces the Shama brand’s commitment to delivering stylish, contemporary serviced apartment experiences in prime urban locations. The brand aims to offer more than just a place to stay—it provides a comfortable, home-like environment that aligns with the lifestyle needs of today’s residents.   As part of this collaboration, ONYX Hospitality Group has been entrusted by SENA HHP Co., Ltd. to oversee the full scope of project management. This includes enhancing service quality and resident experience, as well as implementing marketing, sales, and operational systems that align with ONYX’s international standards. ONYX will also manage human resources, staff training, revenue systems, and technology integration to ensure that Shama Sukhumvit 101 Bangkok delivers a premium serviced apartment experience that truly meets the expectations of its target market,” said Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group.   Asst. Prof. Dr. Kessara Thanyalakpark, Managing Director of SENA Development Public Company Limited, stated: “This collaboration between SENA HHP and ONYX Hospitality Group stems from a shared vision to elevate Shama Sukhumvit 101 Bangkok to international standards of management and service. With ONYX’s established reputation and expertise in operating hotels, resorts, and serviced apartments throughout Southeast Asia, we are confident that this property will resonate with Thai and international residents, business professionals, and families seeking a second home in Bangkok.”   SENA Development, recognised as a Sustainable Living Leader, continues to advance its SENA Low Carbon initiative — part of its mission to create projects that actively reduce carbon emissions while enhancing residents’ quality of life. The partnership reflects SENA’s long-term commitment as a Lifelong Trusted Partner, focusing not only on housing development but also on creating sustainable value for people, communities, and the environment.   Managed by ONYX Hospitality Group, Shama Sukhumvit 101 Bangkok offers a comprehensive range of services designed for modern urban living. Perfectly suited for business executives, expatriate families, long-stay travellers, and MICE guests, the property delivers premium residential experiences in the heart of Bangkok.   Partnering with SENA HHP Co., Ltd. positions ONYX Hospitality Group for accelerated and sustainable expansion in Thailand’s serviced apartment sector. It also supports the company’s long-term vision of becoming Southeast Asia’s leading mid-sized hospitality management firm, with a strong presence in key regional markets.

  ONYX Hospitality Group, one of the leading regional players in Southeast Asia, is delighted to announce the launch of its 2025 holiday season campaign, “Beyond the Festivities.” Designed to create cherished memories for guests while strengthening connections with local communities, the campaign will be celebrated across ONYX Hospitality Group’s four distinctive brands: Amari, OZO, Shama, and Oriental Residence.   Campaign Overview The festive season remains a key driver for ONYX’s hotels, serviced apartments, and residences across Asia Pacific, boosting occupancy, F&B performance, and guest engagement. By combining brand-led storytelling with localised experiences, “Beyond the Festivities” is designed to deepen loyalty, support community connections, and showcase ONYX’s growing regional footprint.   “At ONYX Hospitality Group, we celebrate the festive season with purpose,” said Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “Our “Beyond the Festivities” campaign honours this joyous occasion as a time to bring people together, foster a sense of belonging, and extend our support to the communities in which we live and work. This season is not only about sharing moments with our guests but also about giving back in meaningful ways.”   Brand Highlights for the 2025 Festive Season Amari – With You, Always Celebrating its 60th anniversary under the theme ‘With You, Always,’ Amari continues to honour the enduring connection it shares with its guests. Drawing inspiration from the signature Amari orange, which represents the Golden Hours of meaningful moments and shared experiences, Amari properties across Thailand, Malaysia, Laos, and Sri Lanka will host a series of heartfelt initiatives, including the following examples from its diverse portfolio:

• Amari Koh Samui: Guests can immerse themselves in local culture with artisanal batik and traditional boat decorations, celebrating craftsmanship and heritage.
• Amari SPICE Penang: Guests are invited to share the joy through a Wishing Tree, where purchased gifts will go directly to the Asia Community Service.
• Amari Vientiane, Laos: A community-focused toy donation initiative encourages guests to share surplus toys with local families in need.
• Amari Pattaya: Donation to support the Father Ray Foundation, uplifting underprivileged children and young adults.
• Amari Colombo, Sri Lanka: Collaboration with the Senehasa Project through the sale of Tapestry Puzzles, supporting disadvantaged girls aged 5–18 who have endured extraordinary hardships.

  Oriental Residence Bangkok – Timeless Elegance Oriental Residence Bangkok, the first property under ONYX Hospitality Group’s Oriental Residence brand, welcomes the season with ‘White & Gold’ timeless elegance. Nestled on Wireless Road in Bangkok’s diplomatic district, the property offers a tranquil, luxurious retreat. A member of the Small Luxury Hotels of the World collection, Oriental Residence Bangkok has also retained One MICHELIN Key for 2025, marking two consecutive years of recognition and reaffirming its commitment to excellence in luxury hospitality. This festive season, its celebrations are highlighted by:

• A Christmas Tree Lighting Ceremony on 28th November 2025, featuring live acoustic music, and classic festive drinks.
• Seasonal culinary experiences, including a refined Festive Afternoon Tea and New Year’s Eve Sparkling Indulgence Dinner.
• Elegant Festive Hampers available to book for guests - thoughtfully curated with premium delights, sustainable bags, handwoven placemats by local elderly artisans, and limited-edition scarves.
• A Christmas Eve & Christmas Day 4-Course Set Dinner and a joyful Christmas Day Brunch to create lasting memories with family and friends.

  Shama – At the Heart of It All Shama, designed for executives, professionals, and families seeking both short- and long-term stays, offers spacious residences with fully equipped kitchens and living areas, complemented by hotel-standard services for comfort and convenience. More than just a place to stay, Shama reimagines the home experience by blending the warmth of home with the conveniences of a hotel. This festive season, Shama brings its philosophy of being the ‘heart of the community’ to life, fostering intimacy, warmth, and belonging. Guests will enjoy:

• Home-inspired celebrations designed to recreate the comfort of a “home away from home.”
• Local experiences highlighting hidden gems and curated community events.
• Activities that deepen bonds between guests, residents, and neighbourhood

  OZO – Fun, Social, and Bold OZO hotels bring a vibrant, playful energy to every stay, designed for travellers who enjoy lively social spaces and memorable interactions. With bold décor and contemporary communal areas, OZO encourages guests to connect, celebrate, and experience the festive season with joy. Embracing the brand spirit, ‘If it’s not fun, you’re not doing it right,’ this year’s celebrations invite lively gatherings and shared experiences throughout the hotels.

• Bold décor and festive programming designed to encourage joyful interactions.
• Vibrant communal spaces fostering social connections and memorable holiday moments.

  Looking Ahead The Beyond the Festivities campaign is part of ONYX Hospitality Group’s continued brand evolution and regional growth strategy. By integrating meaningful seasonal initiatives with distinctive brand positioning, ONYX reinforces its role as a leader in delivering experiences that resonate with both leisure and business travellers across Asia.

  ONYX Hospitality Group, a leading Southeast Asian hospitality management company with a diverse portfolio of hotels, resorts, serviced apartments, and luxury residences, is deepening its commitment to sustainability by transforming its approach to dining. The Group has begun working directly with local farmers across Thailand who practice sustainable production methods, sourcing premium ingredients that celebrate provenance and reduce environmental impact.   At ONYX’s properties in Thailand, these ingredients form the foundation of menus that are not only refined and flavourful, but also rooted in the stories of the communities from which they are sourced. Guests can enjoy exceptional cuisine while experiencing a more meaningful connection to place and culture.   This initiative highlights ONYX’s two core principles: “Responsible Sourcing,” which emphasises the careful selection of ingredients that benefit consumers, society, and the environment, and “Empowering Local,” which focuses on supporting local producers in achieving stable, sustainable growth. Together, these principles not only elevate ONYX’s service standards but also create added value for guests—allowing them to be part of the sustainability journey with every meal crafted from thoughtfully sourced premium ingredients.   Every dish becomes a storyteller, showcasing the dedication of quality producers from across Thailand.   For instance, organic eggs are sourced from Neville Organic Farm, a free-range chicken farm where hens are raised naturally. The result is fresh, clean, and highly nutritious eggs that embody the farm’s commitment to improving animal welfare. The meat and cold cuts served in ONYX restaurants are supplied by Antica Luna, a producer renowned for its expertise in creating premium-quality cheeses and cold cuts. Freshly made each day, these products are crafted using ingredients sourced from Thai farmers and developed under the guidance of Italian specialists who uphold the highest standards of sustainability and safety. For its dairy selection, ONYX sources artisanal cheese from Jartisann Cheeserie, a Chiang Mai-based producer renowned for crafting Michelin-starred creations that have gained international acclaim.   Guided by its vision to deliver memorable experiences and world-class service while embracing social and environmental responsibility, ONYX Hospitality Group is redefining dining as more than a culinary moment. Each meal becomes an opportunity to blend luxury with authenticity, celebrate the richness of local culture, and generate lasting value for Thai farmers, surrounding communities, and the wider world.

  As urban professionals increasingly turn to serviced apartments for a better balance of work, family, and lifestyle, ONYX Hospitality Group is spotlighting its Shama brand — a growing collection of residences in Thailand, Malaysia, Hong Kong, and China. Designed to meet the needs of today’s new generation of city dwellers, Shama offers the flexibility, convenience, and community that redefine the modern urban home.   Shama: A New Way of Living   Shama is designed for executives, professionals, and families who require both short- and long-term accommodation. It offers spacious residences with functional layouts - complete with kitchens and living areas - alongside amenities for everyday life. All of this is complemented by hotel-standard services to ensure comfort and ease.   More than just providing a place to live, Shama reimagines the home experience by blending the warmth of home with the conveniences of a hotel. This approach resonates with modern city dwellers who value quality of life and flexibility over traditional property ownership. It is why Shama stands as a pioneer of the New Urban Living Mindset, making the idea of a “second home” a reality for today’s urbanites.   Shama is more than just a place to stay; it is a new way of living. Offering flexibility, convenience, and a better quality of life, Shama is redefining the modern home for city dwellers across Asia.   Why Serviced Apartments?   For the new generation, a home is more than just a house or a condominium. It is about quality of life, convenience, and a sense of community. Today’s urban dwellers, especially executives and office professionals, are seeking a place that genuinely enhances their lives. They want more than simply a bed for the night or a permanent suburban address; they aspire to a space that seamlessly balances work, relaxation, and family life.   For professionals advancing their careers, a home close to their workplace, with convenient transport links and comprehensive services, is a critical advantage. It enables them to focus fully on their work, safe in the knowledge that when they return, they can unwind and recharge both physically and mentally without worrying about everyday details. For parents with children studying in the city, a “home” means a safe and accessible environment with services and communities that ensure a high quality of life - an environment where their children can thrive.   The Serviced Apartment Advantage   Serviced apartments have therefore emerged as the ideal solution for modern city living. They present a superior alternative to renting a condominium, which can often mean limited space and few services, or staying in a hotel, which is rarely practical for longer-term stays. Unlike purchasing a home, which carries the burden of maintenance and the challenge of relocating as circumstances change, serviced apartments provide a flexible, convenient option.   With features perfectly suited to the urban lifestyle, serviced apartments provide spacious living areas complete with fully equipped kitchens, living rooms, and dedicated workspaces, as well as shared spaces for unwinding. Hotel-standard services take care of everyday essentials, while prime locations close to business districts, schools, and leading hospitals offer both convenience and peace of mind. Above all, serviced apartments foster a sense of community that enhances overall quality of life. And when the time comes to move on, residents can do so with ease - free from the burden of resale or letting.   This is why serviced apartments are becoming the new “second home” for today’s urban professionals. More than simply meeting residential needs, they combine flexibility, convenience, and quality of life for a truly fulfilling lifestyle.   Discover Shama across a range of locations, each designed to suit different lifestyles:  

• Shama Yen-Akat Bangkok A tranquil retreat in the Silom-Sathorn business district, surrounded by shops and restaurants. Ideal for pet owners and fitness enthusiasts, with Lumpini Park just minutes away.
• Shama Ekamai Bangkok Situated in the vibrant Ekkamai-Thonglor area, surrounded by community malls, cafés, and restaurants. With spacious residences perfect for long stays, it offers convenient access to Bangkok’s key business districts.
• Shama Lakeview Asoke Bangkok In the heart of Asoke, overlooking Benjakitti Park and close to major shopping, dining, and entertainment venues.
• Shama Petchburi 47 Bangkok Nestled in a quiet yet central location adjacent to Bangkok Hospital, and close to wellness centres, spas, and leisure facilities, making it ideal for extended stays.
• Shama Sukhumvit Bangkok A unique blend of greenery and modern conveniences in central Sukhumvit, with spacious residences and family-friendly amenities, just minutes from Bumrungrad Hospital.
• Shama Rayong (Opening 2027) Ideally positioned for both business and family living, close to industrial estates and international schools, offering an ideal long-term stay option in one of Thailand’s most important economic hubs.

  ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, has announced a major brand enhancement programme for three of its key Amari properties – Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket. The initiative is designed to elevate guest experiences and meet the evolving needs of today’s travellers, reinforcing the Group’s vision to be the best medium-sized hospitality management company in the region.   Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, which manages the Amari, OZO, Shama, and Oriental Residence brands, said: “We believe that maintaining standards and continuously developing our hotel brands are key drivers of growth. This refurbishment initiative underscores our commitment to strengthening the Amari brand, ensuring competitiveness in the market, and responding to the diverse needs of modern travellers. Our goal is to cement our position as the leading hospitality management company in ASEAN.”   Amari Don Muang Airport Bangkok is set to undergo a comprehensive upgrade, encompassing improvements to the building structure, guestrooms, lobby, fitness centre, and dining outlets. A key highlight of the renovation will be the launch of Prego Don Muang, part of the renowned Italian restaurant brand celebrated for over two decades of international culinary excellence.   Amari Buriram will follow with a full-property transformation, which includes the opening of Prego Buriram, bringing authentic Italian flavours to the region and enhancing the overall guest experience.   Meanwhile, Amari Phuket, located on the world-famous Patong Beach, is preparing for a redesign aimed at delivering an elevated resort experience. The refurbishment will focus on creating larger, more comfortable guestrooms tailored to international leisure travellers seeking spacious accommodation with premium amenities. Guests will continue to enjoy the tranquillity of the resort while having access to vibrant activities, dining venues, and cafés nearby.   These renovation projects reflect ONYX Hospitality Group’s continued commitment to enhancing guest experiences and delivering world-class hospitality. Upgrades for Amari Don Muang and Amari Buriram are scheduled from mid-2025 to mid-2026, while the transformation of Amari Phuket is slated to begin in 2027, with design works already underway.   These enhancements will reinforce Amari’s brand identity and uphold its competitive edge while appealing to a wide spectrum of target markets. Amari properties are maintained under a systematic maintenance plan, with major refurbishments typically taking place every 10–15 years. Recently upgraded properties include Amari Koh Samui, Amari Bangkok, Amari Pattaya, and the newly refurbished and rebranded Amari Bangsaen, which saw a full guestroom makeover and upgraded facilities.   The locations of these three projects offer exceptional potential. Amari Don Muang Airport Bangkok’s direct connection to Don Mueang International Airport provides unmatched convenience for transit passengers, MICE travellers, and tourists heading to destinations around the world. This major renovation will deliver a refreshed brand experience that truly meets the needs of modern business and leisure travellers seeking comfort and connectivity. It also aligns with the upcoming expansion plans of Don Mueang International Airport.   Amari Buriram is strategically located near major sports venues and key attractions in Southern Isan, making it a prime destination for both domestic and international visitors. Meanwhile, Amari Phuket continues to stand out as a leading resort on the globally renowned Patong Beach. The investment is set to elevate the appeal and value of each property, broaden their customer reach, and address the distinct needs of each market segment, thereby reinforcing ONYX Hospitality Group’s overall competitiveness.   “Amari continues to serve as the flagship brand of ONYX Hospitality Group, with 16 properties currently in operation. The brand has consistently maintained a strong average occupancy rate across its portfolio, reflecting the trust and confidence travellers place in Amari. This solid foundation supports our investment strategy to elevate the guest experience even further.”   “The upcoming renovations reaffirm ONYX Hospitality Group’s vision to become the leading hospitality management company in the region. We are committed not only to creating memorable guest experiences, but also to investing in sustainable business growth while upholding exceptional service standards in every dimension.” concluded Mr. Yuthachai.

  Amari Bangkok proudly received two awards at the 2025 Haute Grandeur Global Excellence Awards, earning recognition as both the Best MICE Hotel and the Best City Hotel in Thailand.   These honours highlight the hotel's excellence in providing exceptional hospitality, advanced meeting and event facilities, and outstanding guest experiences, reaffirming its position as a premier city centre destination.   The Haute Grandeur Global Excellence Awards is one of the hospitality industry's most respected accolades, recognising outstanding achievements in service, quality, and innovation worldwide.   Winners are selected through a rigorous process based on verified guest feedback and independent reviews, making this recognition a genuine reflection of excellence and guest confidence.   An urban retreat in Bangkok’s vibrant cityscape, Amari Bangkok offers 564 well-appointed rooms and suites designed for modern comfort and style. The hotel features 18 versatile meeting venues, an outdoor pool, a rejuvenating spa, a modern fitness centre, and a range of diverse dining options, delivering a comprehensive hospitality experience that caters to both business and leisure travellers.   “It is with great pride and deep gratitude that Amari Bangkok receives these prestigious honours, these awards reflect the passion and dedication of our entire team, who strive every day to create meaningful connections with our guests and proudly represent the spirit of Bangkok on a global stage.” said Michel Scheffers, General Manager of Amari Bangkok.

 

A milestone moment reinforcing ONYX Hospitality Group’s leadership in regional hospitality excellence

  ONYX Hospitality Group, a leading hospitality management company in Southeast Asia specialising in hotels, resorts, serviced apartments, and luxury residences, is pleased to announce that Amari Vientiane has been recognised with four prestigious accolades at the Haute Grandeur Global Awards 2025, underscoring the hotel’s rising profile and commitment to delivering world-class guest experiences.   A recent opening for ONYX Hospitality Group, Amari Vientiane welcomed its first guests in March 2025. Nestled in the heart of Laos' culturally rich capital, the hotel is situated along the serene banks of the Mekong River and offers a full range of facilities catering to both business and leisure travellers. With refined service standards and the distinctive warmth of the Amari brand, it provides guests with an exceptional and memorable stay.   The hotel received the following accolades:

• Best City Hotel – Laos
• Best Destination Hotel – Laos
• Best Luxury Hotel – Laos
• Best New Hotel – Laos

  The Haute Grandeur Global Awards are among the hospitality industry’s most respected honours, celebrating outstanding hotel experiences worldwide. Winners are selected through independent evaluation and guest feedback, recognising excellence across service, facilities, and overall guest satisfaction.   “To be recognised across four categories by the Haute Grandeur Global Awards is an exceptional honour,” said Mr. Kitti Saesee, the General Manager of Amari Vientiane. “These awards are a reflection of the hard work and passion of our entire team, and the trust our guests place in us. We are especially proud to have received this recognition in our first year of operation. We remain committed to delivering warm, genuine service that embodies the Amari spirit and reflects the rich culture of Laos.”   Designed for travellers eager to explore Laos' vibrant culture and heritage, Amari Vientiane enjoys a prime location in the city centre, just 4.8 kilometres from Wattay International Airport and within easy reach of key tourist and diplomatic landmarks. The hotel features a rooftop area offering panoramic views of the Mekong River, along with a range of lifestyle facilities including Amaya Food Gallery, serving local Lao dishes and international cuisine; a fitness centre; Breeze Spa; a large swimming pool; and a dedicated children’s pool.   As the second Amari property in Laos, following the opening of Amari Vang Vieng in 2018, Amari Vientiane plays an important role in ONYX Hospitality Group’s continued expansion across the region.   This recognition reflects not only the hotel’s quality and early success but also ONYX Hospitality Group’s wider vision: to become 'The Best Medium-Sized Hospitality Management Company in Southeast Asia'. With deep expertise and a strong understanding of the region’s tourism landscape, ONYX Hospitality Group remains committed to delivering exceptional value for travellers and partners across key markets.