Solmar Villas has boosted its holiday villa portfolio by over 500 new properties for 2025. This marks a 20% increase, taking its total collection to almost 2,500. A large proportion of the new properties for this year are in the Greek Islands. Skopelos is a new destination for 2025 with arrivals available from May, and many new properties have been added in Kefalonia, Lefkas and Zakynthos. Other key locations with new options for 2025 are Gozo, Majorca, the Amalfi Coast, Lanzarote, Croatia, Cyprus, Costa Blanca, the Algarve, and Dalaman. Julie Blake, CEO, said: “We are thrilled to be expanding our collection so significantly for 2025, offering our biggest ever choice of good value self-catering holidays across the Mediterranean and beyond.” The company says trade sales are up 35% year on year its first ever travel agent fam trip incentive proving popular. “It’s wonderful to see so many of our partners eager to experience the Solmar Villas product.” Solmar also has a new brand campaign on TV which is the biggest yet. Prices for seven nights in a new for 2025 villa start from £536 for a two-bedroom property such as Dreamview Villa in Crete based on April arrival dates.

Solmar Villas is touting a week's free car hire in a limited time holiday booking deal. Customers booking Cyprus villa holidays before the end of April will get free car hire worth more than £160. The promotion is valid for new bookings made in April for travel between July and September 2024. Solar has over 200 villas to choose from in Paphos and Larnaca. All Solmar Villas feature a private pool, Flights and other holiday products can be booked for a villa holiday package with both ABTA and ATOL protection. Solmar’s villa prices in the offer start from £957 for a seven-night stay for up to six people arriving Sunday 22 September in Paradise Cove. This is a three-bedroom property in Latchi with sea views and roof terrace, located a short walk away from the beach. This price does not include flights. 

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Villa holiday specialist Solmar has launched its biggest ever TV advertising campaign. Solmar Villas, which will celebrate its 30^th anniversary in 2024, has invested £1million in an exclusive partnership with Channel 4 as it looks to grow the business further. The campaign will launch on Boxing Day with ads set to be featured at peak viewing times during some of the channel's most popular shows such as Gogglebox, The Great Pottery Throwdown and The Last Leg. Sharon Bradbury, Solmar's sales and marketing director, said: "This is a huge investment by Solmar and by far the biggest TV campaign we have ever run.” "It forms part of a wider strategy and investment to establish Solmar as a household name in 2024. "The whole team is excited to see Solmar featured on national television and we've secured some terrific spots at prime viewing times.” "January is always our busiest month of the year with people planning their getaways." The company recently acquired more than 450 villas as a result of the closure of the James Villas brand. It is set to start the 2024 holiday season with more than 2,000 properties in its European and US portfolio. Villas on the Ionian coast, Kos, Ibiza and the Peloponnese have all been added as new destinations this year. To celebrate its 30^th year, Solmar has launched an exclusive offer for travel agents to win a Solmar Villa Voucher worth up to £750 in a special prize draw. The offer is applicable for bookings made between January 1 and January 29 by a registered travel agent.  

Holidaymakers hit by the sudden closure of James Villas have been given another lifeline. Europe and Florida specialist Solmar Villas is offering customers the chance to rebook their villa holidays. Family run Solmar has secured more than 200 of James Villas' cancelled properties across Europe. It expects this list to grow. It is offering customers the chance to rebook their villa holidays for the same dates. Earlier this week, James Villas' parent, Awaze, announced it would be shutting down its villa holidays' brand, putting 40 jobs at risk. Solmar has also vowed to do what it can to support the company's Kent-based staff. James Villas’ customers bookings after November have been cancelled and Solmar is acting quickly to help holidaymakers. Sharon Bradbury, MD of Solmar Villas said: "The announcement that James Villas is closing is extremely sad. The company has been part of the UK holiday industry for almost 40 years.” "We're delighted to be able to help some of those holidaymakers with their 2024 plans.” "We're able to give those customers hit by cancellations the opportunity to re-book through us on the same dates, keeping their travel plans intact." The company has set up a dedicated landing page on its website where customers can go directly to find their villa and start the rebooking process. Solmar Villas has more than 1,600 properties based all over Europe and has recently added Florida to its portfolio.