British Columbia Crowned Most Desirable Region in the World at 22nd Wanderlust Travel Awards

In early November, hundreds of the world’s foremost travel leaders convened at the British Museum for the results ceremony of the 22nd Wanderlust Travel Awards. Wanderlust announced the reader-voted awards across 20 categories. Over 91,000 votes were cast by Wanderlust readers which saw British Columbia crowned as the most desirable region.

British Columbia jumped from last year’s Bronze position to this year’s Gold and Vancouver was voted in fourth place as the most desirable city worldwide.

In Wanderlust’s words: “Any description of British Columbia’s landscape will only do this region an injustice, as its natural beauty has to be seen to be believed. Dramatic mountains, misty rainforests, glacial lakes and 25,000km of coastline bring with them a plethora of outdoor activities, from seeking out local wildlife (a perfect combination of bears and whales), to meeting Indigenous communities eager to show you their home through their eyes. Although exploring nature is a must, don’t forget to explore BC’s urban side too in Vancouver and Victoria, with cool neighbourhoods, boutiques and bistros to liven up your trip.”

Destination BC’s UK media reps, Vicky Brabin and David Ezra, were delighted to attend the Wanderlust Travel Media awards at the British Museum and accept the award on behalf of British Columbia.

To read the full story and full category winners, visit Wanderlust Travel Awards 2023: https://www.wanderlust.co.uk/content/wanderlust-reader-travel-awards-results/

British Columbia will also feature significantly in Wanderlust’s 30^th anniversary issue as part of a multi-channel media campaign to launch Rainforest to Rockies and subsequent Iconics as they are released in the UK. Activities will include print and digital elements – some of which are the first of its kind for the publication, including an interactive map and travel tip reel. It will also partner with UK tour operator First Class Holidays, providing a direct call to action and a holiday competition to generate data capture. The campaign will further inspire Wanderlust readers and ensure British Columbia remains high on the travel list of this high value audience.

Learn more about Destination British Columbia

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