British Columbia Crowned Most Desirable Region in the World at 22nd Wanderlust Travel Awards - TravelMole

British Columbia Crowned Most Desirable Region in the World at 22nd Wanderlust Travel Awards

Saturday, Nov 11, 2023 0


In early November, hundreds of the world’s foremost travel leaders convened at the British Museum for the results ceremony of the 22nd Wanderlust Travel Awards. Wanderlust announced the reader-voted awards across 20 categories. Over 91,000 votes were cast by Wanderlust readers which saw British Columbia crowned as the most desirable region.


British Columbia jumped from last year’s Bronze position to this year’s Gold and Vancouver was voted in fourth place as the most desirable city worldwide.


In Wanderlust’s words: “Any description of British Columbia’s landscape will only do this region an injustice, as its natural beauty has to be seen to be believed. Dramatic mountains, misty rainforests, glacial lakes and 25,000km of coastline bring with them a plethora of outdoor activities, from seeking out local wildlife (a perfect combination of bears and whales), to meeting Indigenous communities eager to show you their home through their eyes. Although exploring nature is a must, don’t forget to explore BC’s urban side too in Vancouver and Victoria, with cool neighbourhoods, boutiques and bistros to liven up your trip.”


Destination BC’s UK media reps, Vicky Brabin and David Ezra, were delighted to attend the Wanderlust Travel Media awards at the British Museum and accept the award on behalf of British Columbia.


To read the full story and full category winners, visit Wanderlust Travel Awards 2023:


British Columbia will also feature significantly in Wanderlust’s 30th anniversary issue as part of a multi-channel media campaign to launch Rainforest to Rockies and subsequent Iconics as they are released in the UK. Activities will include print and digital elements – some of which are the first of its kind for the publication, including an interactive map and travel tip reel. It will also partner with UK tour operator First Class Holidays, providing a direct call to action and a holiday competition to generate data capture. The campaign will further inspire Wanderlust readers and ensure British Columbia remains high on the travel list of this high value audience.

Learn more about Destination British Columbia

Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari