Centara Hotels & Resorts Remains Committed to Responsible Tourism with New Charity Initiative

Friday, Oct 06, 2023 0

Brand pledges generous THB 40 donation for every direct booking in support of The Chaipattana Foundation

Centara Hotels & Resorts, Thailand’s leading hotel operator, announced the launch of an inspiring charity campaign as part of the brand’s ongoing 40^th anniversary celebrations. From 1^st October to 31^st December 2023, Centara will proudly pledge a generous THB 40 for every direct booking made through its website, with stays falling within this same period. The proceeds from this initiative will directly support the efforts of The Chaipattana Foundation, a non-profit organisation that aligns with Centara’s enduring commitment to responsible tourism.

Founded in 1988 by His Majesty King Bhumibol Adulyadej, The Chaipattana Foundation is dedicated to championing sustainable rural development, environmental conservation, and improving the lives of communities throughout Thailand. This foundation also serves as a testament to Centara’s deep-rooted Thai heritage, family values, and dedication to making a positive impact on the local communities in which its properties are present.

Guests participating in this campaign will not only have the opportunity to contribute to projects that empower, protect, and uplift, they will also become integral to a greater journey toward a more sustainable and conscientious future.

“As we mark our 40^th anniversary, we are not only celebrating our journey, but also our Thai heritage, the values that guide us and our commitment to a greener and brighter tomorrow”, said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “The Chaipattana Foundation represents these same ideals and Centara is delighted to pledge our support to the incredible efforts of this organisation.”

With the holiday season around the corner, Centara extends a warm invitation to guests and loyalty members to join in commemorating four decades of exceptional hospitality, world-class service, and driving meaningful change in the world.