Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

 

Graham sits down with Andreas Weissenborn, Vice President of Research, Advocacy, and Tools at Destinations International, to discuss the evolving role of research and advocacy within destination organizations. Andreas shares insights from his decade-long experience, emphasizing how data and analytics have reshaped the industry’s approach to storytelling. He explains how these organizations play a crucial role in community vitality by promoting a brand that attracts talent, investment, and visitors. Andreas also highlights the challenges of advocating for tourism’s value beyond economic metrics, focusing on social and cultural significance.

 

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