Fred. Holidays Predicts Most Successful Peaks In Its History With Record Week Of Trading & Highest-Ever Number Of Calls

Tuesday, Jan 21, 2025 0

Fred. Holidays is predicting that this year’s peaks will be its most successful ever having started the month with a record week of trading and sales up 144% compared with the same week in 2024. The company also experienced its highest ever number of calls which were all answered within 90 seconds on average. Other highlights include:

The best trading days in the run up to Sunshine Saturday were 9^th, 10^th and 11^th
40% of bookings were for rail and tailor-made holidays and tours which Fred. Holidays attributes to the launch of its rail brochure as well as its recent re-brand.
It was the best week ever for cruise which accounted for over 60% of sales with 55% of these sales for Cruise & Stay packages, 35% for river cruise and 10% for expedition.
Top 10 performing countries for sales were: 1-USA; 2-Canada; 3-Italy; 4-Spain; 5-France; 6-India; 7-Germany; 8-Norway; 9-Portugal; 10-Iceland. These figures highlight Fred. Holidays’ European and tailormade worldwide expertise as well as the success of the operator’s new Canada & Alaska brochure which has received praise from both suppliers and agents.
Early indications for last week show that sales were up on a daily basis on the previous week with many initial agent enquiries now starting to convert.
Holidays is already seeing 50% growth in agents booking with them this year which comes on the back of a year when they saw a 100% increase in trade sales.
Agents have been inspired by Fred. Holidays Re:imagine campaign which features a range of products based around the company’s top eight travel trends for 2025 including immersive travel experiences combining luxury travel with ocean or river cruises.
Agents are also loving Fred. Holidays new Re:ward incentive which provides them with the opportunity to earn up to £1,000 per booking before 28^th February 2025.

Tricia Birmingham, Fred. Holidays director of tour operations, comments: “I’m delighted with how positively we have started the peaks season, with all areas of the business smashing their targets. I’m particularly pleased with how well cruise has performed, with agents starting to realise that we work with over 40 cruise partners and have a team of experts on hand who can provide a tailor-made service combining cruise with flights, rail, tours and land stays. As we head towards our most successful peaks ever I would like to thank our agent partners for their support and everyone at Fred. Holidays for all their hard work.”