Holibob to power move into experiences for MENA-focused OTA Travelwings

• B2B2C provider of tours & experiences booking technology Holibob to power entry into selling experiences for Travelwings – a leading OTA focused on the Middle East and North Africa.
• “We’re going to help Travelwings drive ancillary revenue from their existing audience, by reaching the right customer, with the right product, at the right time and place,” explains CEO Craig Everett. 
• News comes ahead of the Holibob team attending and speaking at ATM Dubai.

Holibob, the B2B2C provider of tours & experiences technology to online travel sellers and tourism boards, has today confirmed a partnership with Travelwings, the Dubai-based bespoke online tourism brand that excels in delivering unique travel experiences.

Through this partnership Travelwings – which was founded 25 years ago and has since sold travel to over 1 million customers in the Middle East, African subcontinent and beyond – will for the first time begin to sell tours & activities experiences using the Holibob Experiences Marketing Platform.

Holibob’s technology will seamlessly integrate experiences into Travelwings’ existing offerings of flights and hotels, enhancing the user experience. With Travelwings boasting offices worldwide and a team of approximately 100 staff members, this partnership ensures personalized recommendations are delivered at crucial touchpoints in a travellers journey, especially when travelers are in-destination, enriching their travel experience.

Craig Everett, CEO of Holibob comments: “I am super excited to build on our existing technology-focused relationships in the Middle East by now working with one of the Middle East’s leading consumer travel brands. We look forward to helping Travelwings drive ancillary revenue from their existing audience, by reaching the right customer, with the right product, at the right time and place. And watch this space for more news soon as we help destinations and brands across the Middle East develop next-generation infrastructure for their burgeoning tourism businesses.”

Albert Fernando, CEO of Travelwings, adds: “As in-destination tours & activities experiences become the driving force behind trips for more and more travellers we felt we owed it to our customers to integrate experiences into the booking journey. Holibob has the most innovative technology and incomparable knowledge of how to seamlessly add these important ancillaries into the booking flow. We are very excited by this new phase for our business.”

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