Holland America Line unveils exclusive tulip to celebrate Dutch heritage

Saturday, Nov 15, 2025 1

Holland America Line has announced the creation of a new and exclusive tulip, celebrating its Dutch heritage.

The tulip will officially launch in April 2026, to highlight Holland America Line’s continued connection to the Netherlands, where it was founded in Rotterdam in 1873.

A ceremonial handover of the first bulbs recently took place at the Keukenhof Gardens. Captain Jeroen Baijens of the line’s flagship, Rotterdam, and Nico Bleichrodt, vice president of international sales and marketing, presented the bulbs to Keukenhof representatives.

The bulbs will be planted later this year and are expected to bloom in April 2026, with an official naming ceremony at the Keukenhof to take place. The flower will be featured in select gardens and events.

Nico Bleichrodt said: “We’re incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip. This new tulip is more than a flower; it’s a living symbol of the elegance, warmth and attention to detail that define our brand. Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort.”