The 46th edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange (ATE26), will return to Adelaide/Tarntanya this year, attracting members of the tourism industry from around Australia and around the world. ATE26 will be the fourth time the city has held the event, having also hosted in 2006, 2010 and 2018.
The event will be delivered in partnership with the South Australian Tourism Commission (SATC) and will be held at the Adelaide Convention Centre between Sunday, 10 May 2026 and Thursday, 14 May 2026.
Buyers
Buyers can increase their knowledge of Australia during one-on-one appointments with some of country’s best tourism operators. Take the opportunity to learn about new products, meet new contacts, and experience Australia first-hand during the pre- and post- familiarization programs.
Sellers
Australia’s flagship tourism event continues to evolve whilst remaining true to the purpose of connecting the Australian tourism industry with global travel buyers. Sellers can use ATE as a platform to communicate key product updates, strengthen existing relationships and develop forward business, necessary for future growth.
Some facts and numbers about ATE 2025 in Brisbane, Queensland :
- 1,600 Australian sellers from 640 organisations
- 726 buyers from 652 organisations in 31 countries
- 61 seller and 130 buyer organisations participated for the first time
- 99% buyer and 100% seller satisfaction
- 98% buyers felt more capable of selling Australia as a result of attending ATE25
- 99% buyers expect to sell more Australia business as a result of attending ATE25
To attend the ATE 2026, click https://events.tourism.australia.com/ate26/buyer-apply-to-attend
