Jet2holidays helps independent travel agents target customers with ‘Holiday Saving Experts’ campaign
Jet2holidays has today launched ‘Holiday Saving Experts’, a brand-new campaign which will see the award-winning tour operator support independent travel agents with a huge range of advice on how to help their customers make their money go further – whilst possibly saving £1,000’s on their own business bills this winter.
The multi-channel campaign, which goes live today, has been designed to position independent travel agents as ‘Holiday Saving Experts’ so they can provide money saving tips for customers, whilst promoting and selling package holidays.
In addition to people-led advice on how to help customers make their money go as far as possible, the UK’s leading tour operator to destinations across the Mediterranean and Canary Islands is hosting an exclusive competition for independent travel agents that could help save them £1,000 a month off their business bills over the winter.
To be in with a chance of winning, independent travel agents simply need to promote the campaign to customers in their shop window or on social media. With five winners to be picked over five weeks, Jet2holidays will pay up to £1,000 off their business bills every month for four months (November to February).
In addition, Jet2holidays is also inviting independent travel agents to provide their own tips on social media to help their customers’ money go further.
With Jet2holidays data showing that holidaymakers continue to view holidays as an essential purchase rather than a luxury, the cost of living means that some price conscious customers are increasingly looking for value for money.
In line with its partnership approach to working with and supporting independent travel agents, the Jet2holidays team have devised ‘Holiday Saving Experts’ to help agents respond to this and give customers the holidays they deserve.
The campaign will provide independent travel agents with a vast array of tips to target customers with. As well as providing useful advice, many of the tips are brought to life as they come straight from real-life colleagues and customers. They include advice and tips such as:
- Promoting flexibility around payments such as a low £60 per person deposit.
- Pushing book now messages to lock in the price because Jet2holidays will not introduce a surcharge.
- Thinking about flexible durations and choosing the length of holiday that suits the customer, not just a traditional seven or ten-night holiday.
- Be flexible with dates – with four seasons on sale through Jet2holidays, customers have lots of choice meaning they can expand their search options.
- It pays to package – ATOL protection and everything wrapped up in one place gives more assurance and value.
- Always remember – Jet2holidays is the home of Free Child Places! – there are thousands of Free Child Places available.
In addition, the campaign showcases how assurance messages can help win customers, such as booking through a Which? Recommended Travel Provider, as well as how choosing from a huge product range can help save the pennies, whether that is choosing a different star rating, board basis, room type, destination or departure airport.
Jet2holidays will target agents through a number of channels including email, social, video and training sessions. In addition, the Trade Team will provide agents with bespoke marketing collateral such as in-store branding, window posters, social media content and even ‘Holiday Saving Expert’ badges for agents to wear.
Steve Heapy, CEO of Jet2holidays said: “The strong demand tells us that holidays are something our customers continue to view as an absolute essential, and that our award-winning package holidays are the right product for them. However, we know that some customers are increasingly price conscious, so we want to give our independent travel agency partners all the tools and knowledge so that they can assure customers and position themselves as trusted experts. There are many qualities that make Jet2holidays the perfect product for price conscious customers, such as our award-winning service, product variety, range and choice. This campaign is all about highlighting those qualities to independent travel agency partners, as well as giving them all the support they need in line with our partnership approach.”
If you are interested in how you could benefit from working in partnership with Jet2holidays, please visit the company’s dedicated trade site: trade.jet2holidays.com