MSC Cruises Announces New Head Of Sales Uk

Thursday, Oct 16, 2025 0

MSC Cruises UK is delighted to announce the promotion of Alyshia Bartlett to Head of Sales UK, reinforcing the company’s commitment to its trade partners and continued investment in its sales team.

With over 23 years of experience in the cruise industry, including ten years at MSC Cruises, Alyshia has played a pivotal role across multiple trade-facing projects. She most recently served as Head of Retail, Tour Operations and Homeworking.

Antonio Paradiso, Vice President of International Sales, MSC Cruises, said:

“Alyshia’s promotion is thoroughly deserved. Her knowledge, energy and long-standing relationships within the trade make her perfectly placed to lead our UK sales strategy as we continue to grow and strengthen our trade partnerships across the market.”

We will continue to invest as we expand the UK sales team to 19 members, with the addition of three new roles – a National Account Manager, Field Sales Manager and Trade Support Manager – providing even greater support for agent partners.”

Alyshia Bartlett, Head of Sales UK, MSC Cruises, added:

“I’m incredibly proud to lead such a passionate and supportive team. The trade has always been central to MSC Cruises’ success in the UK, and our focus is to be more visible, more connected, and to continue building strong relationships that drive mutual growth.”

Coming soon MSC Cruises’ trade focus includes ‘MSC Connections’ – pre-bookable face-to-face sessions with Regional Sales Managers, with over 20 planned for later this year and more planned in 2026. The cruise line is also enhancing its ship visit programme and familiarisation (FAM) trips and continuing to invest in agent training through the MSC Masters platform. This announcement comes as MSC Cruises prepares for a new EX UK programme launch for Summer 2027 with MSC Meraviglia homeporting from Southampton (now on sale) and the exciting launch of MSC World Asia in December 2026.