New Strategic Partnership For Bit: Thermalia By Federterme At Exhibition For First Time - TravelMole

New Strategic Partnership For Bit: Thermalia By Federterme At Exhibition For First Time

Thursday, Jan 18, 2024 0


  • Three-year agreement between Bit and Federterme-Confindustria
  • Thermalia: the only event in Italy bringing together spas and wellness will be part of Bit


This year Federterme-Confindustria will be at Bit Milano for the first time. There are more than 320 thermal spas in Italy, 90% of which are accredited with the national health service. This unique heritage combines the healing properties of mineral waters with regional tourism, comprising natural resources, history, art, culture, and food and wine. Taking these thousand-year-old facilities spread across Italy as its starting point, FederTerme has selected the Borsa Internazionale del Turismo (International Tourism Exchange) as the setting to present the highest quality companies, the sector’s future and the latest projects related to the world of wellness and wellbeing – a pillar of the country’s tourist offer. As of this year Thermalia by FederTerme will be taking part at BIT; it will be a key part of the exhibition at the Allianz MiCo from 4 to 6 February 2024, showcasing more than 30 exhibitors from the thermal spa and wellness sector, while also providing an opportunity to explore the future prospects of wellness-focused tourism.


Massimo Caputi, President of Federterme-Confindustria, commented: “Thermal spa and wellness tourism is becoming one of the pillars of Italy’s tourism industry, and thanks to Europe’s leading thermal spa network, which – including related services – turned over €1.6 billion in 2023, it is well placed to attract guests from abroad and is a crucial asset for making tourism a year-round business.  Bit is a unique marketplace that we chose because it offers us the possibility of creating an innovative format that encourages attendee engagement. This will deliver opportunities for discussion between players in the sector, as well as with players in related areas and all our stakeholders, through talks and events that reflect the invaluable ability of Thermalia by FederTerme to build cooperation and mark out a new future.”


The agreement with Federterme-Confindustria confirms Bit’s standing as a leading platform for all companies operating in the world of tourism – a sector with high added value capable of boosting the specific qualities of Italy’s local regions.

Learn more about BIT Milan

Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari