Procell and Azamara Cruises Announce Strategic Partnership to Launch Procell InSite Onboard Azamara Cruise Ships

Wednesday, May 28, 2025 0

Procell, the professional brand of the Duracell Company, and Azamara Cruises, an award-winning small ship cruise line, leader in Destination Immersion® and Extended Destination Days, announce a strategic partnership to launch Procell InSite onboard Azamara ships. This collaboration aims to enhance operational efficiency and guest satisfaction in the cruise industry.

Azamara places a strong emphasis on guest satisfaction, working to ensure every cruise meets the highest standards. Yet even small disruptions — such as a door lock, safe, or hygiene device losing power— can impact a guest’s experience. According to Azamara, the cruise line currently has no way to monitor battery levels of many devices in real time. As a precaution, staff routinely replace batteries before they are fully depleted, which consumes time and resources that could be better spent enhancing guest services. To address this challenge, Azamara is implementing Procell InSite, a smart solution that provides visibility into battery performance and helps prevent unexpected failures. The technology is expected to improve operational efficiency and support the cruise line’s commitment to delivering a seamless onboard experience.

Procell InSite is a revolutionary wireless device management system designed to streamline the monitoring and maintenance of battery-powered devices. By integrating these devices into a single online platform, Procell InSite provides comprehensive oversight and optimization opportunities. The system features advanced analytics, predictive maintenance capabilities, and real-time operational management tools, ensuring seamless operations and significant cost savings. Additionally, Procell InSite supports sustainability by reducing the number of batteries used, thereby minimizing environmental impact.

Key Benefits of Procell InSite for Azamara:

Operational Efficiency: Procell InSite’s real-time monitoring and predictive maintenance capabilities will help Azamara optimize its maintenance workforce, reduce unnecessary battery replacements and reduce operational costs.
Enhanced Guest Experience: Ensuring that battery operated devices are functioning optimally will enhance the overall guest experience onboard Azamara ships by allowing staff to focus more on guest-facing tasks.
Sustainability: By reducing the number of batteries used, Procell InSite supports Azamara’s commitment to environmental sustainability.

Quotes:

Karim Elmasry, CEO Procell Insite: “We are thrilled to partner with Azamara in rolling out Procell InSite. Azamara quickly understood the industry’s blind-spot in some critical guest facing battery operated devices that are not smart, not communicating back their status. That’s where Procell InSite can help, turning legacy devices into smart devices, and with its real-time monitoring capabilities empower cruise liners to optimize resource allocation, enhance guest experiences, streamline operations, and reduce waste. We couldn’t be prouder to have Azamara on-board and ready to take their guest experience to the next level.”
Captain Nico Corbijn, Chief Administrative Officer, Azamara: “At Azamara Cruises, we’re committed to delivering exceptional guest experiences while driving operational efficiency and sustainability. Our partnership with Procell and the integration of the Procell InSite system marks an exciting step forward. This innovative wireless device management platform allows us to monitor and maintain our battery-powered devices more effectively, reducing waste and operational costs. It’s a smart solution that aligns perfectly with our dedication to responsible, sustainable cruising.

Michelle Potorski, President, Procell InSite: “We are excited to partner with Azamara to bring Procell InSite onboard their ships. This collaboration aligns with our vision of providing not just long-lasting professional batteries to our customers but also innovative solutions that go beyond to further enhance operational efficiency, customer satisfaction, and sustainability.”