Sabah’s Deputy Minister of Tourism Advocates Sustainable and Inclusive Tourism

In a recent interview, Joniston Bangkuai, Deputy Minister of Tourism for Sabah, passionately discussed the island’s commitment to rebuilding tourism post-COVID. Emphasizing community-based tourism, Sabah aims to extend the benefits of the industry beyond urban areas to rural communities. The deputy minister highlighted an aggressive push for “Back to Nature” tourism, unveiling the global kabalo global jopa initiative covering 4,700 square kilometers. He underscored the positive impact of community-based tourism, not just as an economic driver but also as a force fostering cooperation, cultural understanding, and environmental conservation. Sabah’s rich cultural tapestry and natural wonders, including Mount Kinabalu and top-tier dive spots, make it a compelling destination for those seeking an authentic and sustainable travel experience.

Learn more about Sabah Tourism

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