Saudi Red Sea: The Undiscovered Coastal Marvel Launched to Trade at WTM London

 

The Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA), His Excellency Ahmed Al Khateeb, officially opened the Saudi Pavilion on the first day of the 2024 World Travel Market (WTM), with Saudi Tourism Authority CEO Fahd Hamidaddin, and UK Minister for Tourism Sir Chris Bryant.

 

• Saudi’s Minister of Tourism, His Excellency Ahmed Al-Khateeb, unveiled Saudi’s newest coastal tourism destination – Saudi Red Sea – an undiscovered coastal marvel with 1,800km of coastline offering Arabian adventures across three distinct regions

 

• CEO of the Saudi Tourism Authority, Fahd Hamidaddin delivered the WTM opening remarks, highlighting the transformative power of tourism in connecting people, changing perspectives, and fueling economies

 

• Saudi Tourism showcased the BETA version of SARA – an AI powered digital human created to represent Saudi as a brand ambassador, a travel companion and personal concierge.

 

In an exclusive reveal, trade partners were introduced to the undiscovered coastal marvel that spans 1,800km of coastline with expansive on-land and in-water products. Across three distinct regions, each with its own character and breathtaking nature, the Saudi Red Sea offers stunning corals, pristine turquoise waters and one of the richest biomarine diversities in the world.

Learn more about Saudi Tourism Authority (STA)

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