Luke Swarbrook is joining the tall-ship cruise specialist as Regional Sales Manager for the North. Reporting into Nicola Cox, Head of Sales, Luke will be responsible for maintaining and growing trade relationships in this region.
On his new role, Luke says ‘I’m delighted to join Star Clippers as Regional Sales Manager. It’s a privilege to represent such an iconic brand, and I look forward to building strong relationships and helping even more travellers experience the unique charm of tall‑ship sailing.’
Starting with the business on 1st April 2026, Luke brings with him a wealth of experience, with previous roles at SHG and the Royalton Hotel Group. Luke will be on hand to assist with the growth and development of accounts from the Birmingham region and up, including Scotland and Northern Ireland.
On the new appointment, Fay McCormack, General Manager of Star Clippers’ UK GSA, says ‘we are excited to welcome Luke to our small and dedicated team. Our ongoing commitment to the trade is reinforced with the hiring of Luke, whose experience will be invaluable in supporting our trade partners and agents in the North.’