Team Restructure Announcement – Attraction World

Monday, Jun 20, 2022 0


Attraction World Group (AWG) are proud to announce Isabel Beckermann as the new Commercial Director, and welcome Martyn Samson as Head of Product for the UK / EMEA in a team restructure.


Attraction World Group are thrilled to announce that the business has undergone some exciting structural changes. The restructure of the commercial team means there is scope for a recruitment drive into other markets, with new roles being created outside of the UK, in the United States and Dubai.


Isabel Beckermann, who was previously Attraction World Group’s Head of Client Success will be taking on a new Commercial Director role within the business, to oversee Attraction World Group’s Product Supply and Distribution Strategy. The move aims to strengthen the links between supply and distribution, two critical parts of the business, leading to better alignment when it comes to collaborating with Product Supply and Distribution partners.


Commercial Director, Isabel Beckermann commented.


“Having a closer alignment between supply and distribution is a great step towards ensuring we develop a common strategy that will fulfil service to all our partners. It’s been a great learning journey over the past 2 months running the distribution department and with supply having been my home for the past 15 years, I am excited that AWG decided to make this move. We have two amazing Heads of Product running supply and a strong team across both departments and with us looking for more talent to come in, it will be a whirlwind but very exciting ride for the next 12 months and beyond”.


Moving from PrioTicket as part of a campaign to bring in top talent from across the industry, Martyn Samson will be joining Attraction World Group as Head of Product for the UK / EMEA. Having previously been the Supply Director for 365Tickets, he will be working alongside Phillipa Standley who moves into a new role as Head of Theme Parks and USA Partnerships. This move will enable Attraction World Group to power ahead with future contracting efforts, further expanding the product offerings and allowing the business to push forward as the UK’s number one experience provider.


Martyn Samson commented; “I am very excited about the opportunity to join Attraction World in the role of Head of Product for the UK / EMEA. Having known the Attraction World team for a long time, I feel it is an exciting time to join and be part of the positive steps they are taking as a company. After spending many years in the travel industry, I am looking forward to reconnecting with old colleagues as well as meeting new ones in this role”.


Following a successful 12 months post-acquisition of the Attraction World Group (AWG), CEO Oliver Nicholls and COO Justin Mahoney have been investing heavily into the company vision, culture, and talent onboarding. The company has been trading in line with 2019 results for the first time since the global pandemic and are on course to beat 2019 levels as demand ramps up and technology improvements improves efficiencies.


CEO Olly Nicholls commented; “Bringing Isabel to AWG two months ago was a real coup for us. Her experience as a senior executive for some of the world’s leading travel brands,, Klook and Flight Centre has added huge value so far and both Justin and I felt the time was right to make these changes. Martyn joining Isabel and Phillipa significantly strengthens our Commercial team. Martyn is someone I have known and respected for ten years and is very well respected amongst our supply network. His experience of working with our partners at PrioTicket is only going to strengthen that relationship. Given the demand for our solutions and the growth we are witnessing we aren’t stopping here. We have a number of highly respected industry professionals joining the business over the next two months and have a number of roles available for the right candidates. We are creating something really special and are casting our net far and wide to attract the best talent in the industry.

Learn more about Attraction World

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