Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

 

Graham sits down with Bryan Griffin, the newly appointed CEO and President of Visit Florida, at the first-ever UK-based Florida Huddle to discuss the state’s thriving tourism industry. Griffin shares insights into Florida’s “free state” philosophy, which promotes entrepreneurship and creates a welcoming environment for visitors. He highlights key initiatives, like celebrating America’s 250th anniversary and capitalizing on the FIFA World Cup to attract tourists. With a focus on sustainability, Florida plans to spread tourism more evenly across the state and offer new, unique experiences. Griffin also unveils his vision for expanding Florida’s appeal, encouraging travelers to explore both well-known destinations and hidden gems.

 

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