What is sustainability in tourism?

Long gone are the days when travel was about collecting stamps in a passport and scratching tourist attractions from a superficial sightseeing to-do list. Today’s savvy travellers are demanding encounters and experiences that leave them with knowledge and understanding as well as memories and photographs.

Sure, snapping a selfie for Facebook or capturing a video for Instagram will always be part of the travel story. But posing for a picture only takes a few seconds and, these days, travel is about embarking on a significant journey of discovery that builds the knowledge needed to make the world a better place. It’s about contributions that change the world for the better and leave a location untarnished for those that follow.

Travel isn’t about taking, it’s about giving. And for careful travellers it’s about being clean, green, responsible and respectful. This is sustainable tourism, and it’s at the core of everything we do at AAT Kings.

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