PATA looks for its new rising Star as “Face of the Future 2026” opens for application

Wednesday, 22 Apr, 2026 0

The Pacific Asia Travel Association (PATA) opens applications for its  prestigious “PATA Face of the Future 2026” award, with the deadline set for June 15, 2026.

For almost 25 years, PATA has annually held the PATA Face of the Future award to single out exceptional “rising stars” in the travel and tourism industry. This honor is granted to selected young professionals who have exhibited initiative and leadership in the advancement of tourism and demonstrate commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission.

PATA CEO Noor Ahmad Hamid stated, “The PATA Face of the Future is the Association’s most prominent award for young talents; a great motivation for the next generation to pursue the path that leads to a difference. This year, as the award also coincides with PATA’s 75th Anniversary, we would be delighted to celebrate a new face of leadership at the beginning of our new chapter, and look forward to seeing how they set the standards for the generation that follows.

The Grand Winner of the 2026 PATA Face of the Future will receive:

  • Full sponsorship to attend the PATA Travel Mart 2026 (PTM 2026) in Kuching, Sarawak, Malaysia
  • A seat on the PATA Board, providing a platform to represent young professionals across the region
  • A speaking opportunity at PATA and PATA Youth events (if applicable)
  • Speaking opportunities at other PATA or partner events (if applicable)
  • Global media exposure through PATA’s communications channels
  • Mentorship opportunities, including serving as a youth mentor in the PATA Youth Mentorship Programme
  • Use of the PATA Face of the Future brand identity logo
  • A feature article on the PATA official website sharing one’s journey and impact (self-provided)

Additionally, the winners will be featured in the 2026 Face of the Future Winner E-Booklet. Click here to see the 2024 edition of the Winner E-Booklet.

For full application details, eligibility requirements, and judging criteria, please visit www.pata.org/pata-face-of-the-future-2026 or contact Nick Chun, PATA Manager of Membership & Youth Programme, at [email protected].



Related News Stories:  PATA reveals travel trends shaping Asia travel in 2026 - TravelMole     Pacific Asia Travel Association (PATA) - TravelMole     ITB Berlin at 60 shapes future of global tourism - TravelMole     IATA sees jet fuel recovery delayed despite ceasefire USA-Iran     Norway tourism sets record with 17.4M overnights in H1 2025     WTM London 2025 set to be the largest ever - TravelMole     The Palace of Versailles to raise prices for non-EU citizens from 2026     Click A Tree launches major Earth Day CSR offer - TravelMole     Air travel to Thailand banned for Cambodians amid tensions     Morocco's Tourism to soar further to historic highs in 2025 - TravelMole    



 

profileimage

newadmin



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...