ZYTLYN and Holibob partner to transform how travel brands & destinations distribute, market, and sell travel experiences

Friday, Aug 16, 2024 0

ZYTLYN and Holibob both believe AI will play an essential role in helping destinations in the Middle East and around the world maximize visitation and revenue generation by transforming digital marketing and enabling personalized ecommerce.
Together, their platforms enable predictive and personalized marketing, and merchandising of experiences to lower cost of acquisition, drive revenue and customer loyalty for travel brands and destinations.
“AI enables travel brands & destinations to transform marketing economics, getting the right products in front of the right people at the right time – doubling conversion rates as we already see with early adopters.” says ZYTLYN CEO.

Innovative travel technology providers ZYTLYN and Holibob have developed a strategic partnership to explore how their combined AI-driven platforms can enable travel brands and destinations to transform marketing with AI steered targeting, merchandising, and sale of tours and attractions alongside other travel products.

On the destinations side this will in particular focus on countries currently working to establish themselves as leading tourism destinations, for example those in the Middle East and North Africa.

At the heart of the prospective offering are Switzerland-based ZYTLYN’s AI Predictive Travel Platform and UK-based Holibob’s Experiences Marketing Platform, which taken together can provide a turnkey, AI-driven marketing solution and personalized marketplace of accommodation and in-destination travel activities that both destinations and travel brands can use to efficiently drive engagement and revenue.

Houman Goudarzi, CEO of ZYTLYN says: “We both feel that travel brands, DMOs, and operators face a humongous untapped opportunity to grow market share and revenue while enhancing the travel experience by using AI for customer acquisition, recommendations, personalisation and smart pricing – particularly many Middle East destinations with big growth ambitions.’

ZYTLYN’s unique predictive technology provides critical insights and recommendations about traveler desires and propensities, the market, and competitive dynamics based on billions of travel, tourism, and external data points. All of these flow through its AI platform to drive pre-trip intelligence, which fits perfectly with Holibob’s Experience Marketing Platform, which delivers a personalized experiences – via messaging and dynamically generated, third-party branded marketplaces – for in-destination travellers.

Holibob CEO Craig Everett adds: “Activities and experiences are often the primary reason people travel, making them an ideal vehicle for conversion-focused marketing campaigns designed to increase visitation with a strong ROI. This could be particularly important to Middle East destinations looking to establish themselves still, for example. Combining that with our unique skills in delivering custom recommendations for travellers once they’ve decided where to go, and you have a full suite of AI-driven marketing and merchandising tools that can help travel brands and destinations increase revenue efficiently and effectively.”

The companies believe the combined value of their opportunities will unlock new revenue opportunities and greater efficiency in customer acquisition for travel brands and DMOs by allowing them to:

Measure ROI and actual impact from start to finish across the whole traveller journey
Run AI-steered marketing campaigns built to double ROI while enabling a variety of marketing strategies.
Establish an integrated marketplace of in-destination tourism products, connecting incumbent supply and local undigitised players, to profit from AI-steered marketing campaigns
Enable AI-powered recommendations, personalization, and smart dynamic pricing on the experiences marketplace to capture an increased share of in-destination spend..
Drive additional in-destination revenue, uplifting the local tourism ecosystem and powering future marketing efforts