$1 million times 70

Monday, 12 May, 2005 0

Best Western International says it has created an industry record for online bookings: single day reservations via the company’s Web site hit $1 million 70 times this year.

The chain attributes the feat to recent cost-saving tips and the addition of different languages for online bookings.

Through March, the company grew 52% in worldwide revenue via the bestwestern.com site in comparison to the same period a year ago.

Internet bookings now comprise close to 50% of all Best Western reservations. Said David Kong, president and ceo:

“The company’s global Web bookings have grown an average of 54% per year during the past five years.”

Report by David Wilkening



 

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