100 Great Things To Do in Australia You’ve Never Heard Of
Australian Traveller’s flagship issue 100 Great Things To Do In Australia You’ve Never Heard Of went on sale this week, following on the massive success of last year’s 100 Things To Do In Australia Before You Die with the magazine publisher says this year’s version is probably going to be even more successful.
Saels Director Nigel Herbert sais, “Australians value the hidden gem experiences and here are 100 in one easy guide.” “It’s going to be very popular and add to that the massive marketing spend we have put behind the issue and it’s just a question of how successful it will be!”
“Again this year we are running a Television Commercial on free to air TV and Foxtel and a big PR campaign, plus serious merchandising at point of sale.”
“We see this is our competitive advantage – no other travel magazine can or has matched our consumer marketing campaigns which directly translates into the best selling travel magazine in the country and better results for advertisers.”
The biggest issue ever of Australian Traveller, it also includes a Giant Wall Map sponsored by Toga Hospitality Group and carries their three accommodation brands – Vibe, Medina and Travelodge.
“We are very pleased to work with Toga on the map, it works for everyone and we were able to add tremendous value to our readers, with the coverage in merchandising and the presence in the TVC making a great deal of sense for Toga.”
The 100 Great Things To Do In Australia You’ve Never Heard Of was determined by four respected Australian media personalities who’ve each clocked up many miles exploring Australia: –
** Getaway reporter Catriona Rowntree;
** Chairman of Tourism Australia Tim Fischer;
** 2GB presenter Chris Smith; and
** Channel 10 news anchor Sandra Sully;
plus noted travel experts Richard l’Anson, Michelle Hespe and Lee Atkinson.
They each ranked more than 800 nominations from readers and the travel industry of the underrated and unknown experiences in Australia.
You can request the complete 100 or a copy of the TVC by emailing Nigel Herbert at Australian Traveller or logging on to www.australiantraveller.com
Why not use Australian Traveller to get your clients to take an Aussie holiday!
Report by The Mole
John Alwyn-Jones
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