50% OFF SUSTAINABLE TOURISM MARKETING GUIDE 12 REVIEW COPIES AVAILABLE
Travelmole/VISION on Sustainable Tourism readers can benefit from a 50% reduction, and be amongst the first to read first Sustainable Tourism Marketing Guide entitled: “Creating & Marketing Sustainable Tourism for Sustainable Competitive Advantage…and a Quadruple Bottom Lineâ€
To benefit from the review offer (50% off the usual price) travelmole subscriber participants will need to order and pay by 31 May and provide a one paragraph/50 word comment on the report. First come first served.
Said author and report editor, Valere Tjolle ” The VISION/TOTEM Sustainable Tourism Marketing Guide is intended to provide an informative, useful and stimulating marketing resource for anyone wishing to create and market a sustainable tourism initiative to its very best advantage using the most powerful and cost effective methods. The guide is intended to assist Outbound & Inbound Tour Operators, Travel Agents, Destination Marketing Organisations, Hotels, Resorts, Spas & Tourist Attractions in particular”
The 45-page guide sketches out the array of challenges that may be faced over the next few decades and offers a number of marketing methods that may pay big dividends.
Added Mr Tjolle: “The global travel and tourism industry is in a period of dramatic transformation, against a background of climate change, much higher fuel and food costs, economic turbulence, and a growing world population the architecture and geography of the industry is set to alter beyond recognition. This means opportunity for sustainable tourism! It’s just a question of identifying and grasping them – that’s what this report is aboutâ€
Sections include:
• EXECUTIVE SUMMARY
• HOW SUSTAINABILITY WORKS TO DELIVER COMPETITIVE MARKET ADVANTAGE
• VISION FOR 2010, 2030, 2050
• WHAT DEFINES SUSTAINABLE TOURISM?
• SUSTAINABLE TOURISM CURRENT PRODUCT EXAMPLES Marketing Case Histories
• MARKETING METHODS & HOW TO USE THEM ALL From STP and Brand marketing to BUZZ in tourism terms.
• A CLASSIC LOW-COST MARKETING PROCESS FOR A TOURISM ENTERPRISE
• 10 + 1 MARKETING RULES
• 10 SUSTAINABLE TOURISM MARKETS & ENGAGING WITH THEM – From LOHAS to B2B to Singles
• 20 TOP SUSTAINABLE SOCIAL NETWORKS AND 13 TRAVEL SOCIAL NETWORKS
• SUSTAINABLE TOURISM TECHNICAL ASSISTANCE AND FINANCE PROVIDERS.
• SUSTAINABLE TOURISM MOST USED WEB RESOURCES
• TOP SUSTAINABLE TOURISM BRANDS
• THE BIG DEBATE – SUSTAINABLE TOURISM CERTIFICATION-THE FACTS
The guide is priced at UK£100, US$200, €120
For further information contact: [email protected]
[email protected]
Valere
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