A doze-y idea from Travelodge
Sunday, 21 Jun, 2010
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Budget hotel group Travelodge is to host the country’s first sleep concert with the sole aim of sending its audience into a doze.
Musicians will gather at the London City Road Travelodge at lunchtime on July 20 to hear works by Mozart, Bach, Michael Buble and Snow Patrol and will be given duvets, eye masks and pillows.
Travelodge says the move follows its annual Sleep and Professions study.
The survey listed the top ten professions who suffered the most sleep deprivation and showed that 75% of Britain’s workforce is not getting the recommended eight hours of shut-eye.
Civil servants, bankers, factory workers, doctors and teachers are the worst affected.
Travelodge sleep director Leigh McCarron said: “Sleep concerts have been a great success in Japan where stressed-out workers will pay £50 for the privilege of nodding off to a live music performance.
“This idea has inspired us to create our own UK version, giving exhausted workers the opportunity to relax, take a nap and feel revitalised, resulting in improved physical, mental and emotional health.”
To register for the free concert, go to [email protected].
by Dinah Hatch
Dinah
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