£500,000 autumn push by Ocean Village
Tuesday, 08 Sep, 2009
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Ocean Village is embarking on a £500,000 marketing push to support its final sailings this winter and next summer.
Nationwide TV advertising will run on GMTV and Multichannel from September 14.
ITV1 North will feature two week Caribbean cruises with a starting price of £649 per person, per week.
Additional adverts will run on ITV Scotland featuring a seven-night Mediterranean fly-cruise with a lead-in of £699 from Glasgow.
An online display campaign will complement the TV visual style on cruise and travel websites this month and October.
Below the line, direct mail and emails will support the above the line activity to target more than 300,000 past passengers and enquirers in the UK.
Additionally, 240 travel agency branches will receive branded point of sale material for in-store promotions.
The line’s head of marketing communications Gill Haynes said: “The TV campaigns we have run this year have clearly captured the imagination of both Ocean Village repeat bookers and new enquirers.
“During the previous TV campaigns we saw a 50% increase in unique web visitors and as a result we’ve experienced a substantial rise in booking activity.
“We’re working very closely with our travel agent partners and for the autumn campaign we’re expecting the continued travel agent support for our TV advertising to give Ocean Village’s value for money message as well as its laid-back informality and distinctive brand colours great stand-out on the high street.”
by Phil Davies
Phil Davies
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