£500,000 autumn push by Ocean Village
Tuesday, 08 Sep, 2009
0
Ocean Village is embarking on a £500,000 marketing push to support its final sailings this winter and next summer.
Nationwide TV advertising will run on GMTV and Multichannel from September 14.
ITV1 North will feature two week Caribbean cruises with a starting price of £649 per person, per week.
Additional adverts will run on ITV Scotland featuring a seven-night Mediterranean fly-cruise with a lead-in of £699 from Glasgow.
An online display campaign will complement the TV visual style on cruise and travel websites this month and October.
Below the line, direct mail and emails will support the above the line activity to target more than 300,000 past passengers and enquirers in the UK.
Additionally, 240 travel agency branches will receive branded point of sale material for in-store promotions.
The line’s head of marketing communications Gill Haynes said: “The TV campaigns we have run this year have clearly captured the imagination of both Ocean Village repeat bookers and new enquirers.
“During the previous TV campaigns we saw a 50% increase in unique web visitors and as a result we’ve experienced a substantial rise in booking activity.
“We’re working very closely with our travel agent partners and for the autumn campaign we’re expecting the continued travel agent support for our TV advertising to give Ocean Village’s value for money message as well as its laid-back informality and distinctive brand colours great stand-out on the high street.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Most Read
TRAINING & COMPETITION
Posting....
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025