ABTA agents to benefit from ad campaign
ABTA members are urged to make the most of a marketing campaign to attract bookings.
The week-long "ABTA Early Bird" marketing campaign, which starts on January 20, will include advertising, PR and social media activity encouraging consumers to book early with an ABTA member.
ABTA members are encouraged to take part in the campaign throughout the week by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
A dedicated hub on ABTA.com will feature advice on booking early; a new interactive web tool providing destination inspiration; and an embedded twitter feed from ABTA and its Membership offering tips and deals.
ABTA members are encouraged to take part in the campaign throughout the week by tweeting their services and holiday deals through #ABTAearlybird and by promoting the links to abta.com/earlybird on their own websites.
ABTA will also be partnering with Capital FM to run a five day long national radio campaign.
This is the third phase of ABTA’s "Look for the Logo" campaign which is designed to encourage consumers to book with ABTA agents.
Victoria Bacon, head of communications ABTA said: "We are looking forward to having as many Members as possible get involved, the more Members who promote their services and holiday deals, the more consumers will get the message about the benefits of booking early."
Diane
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