ABTA launches new training programme
ABTA has launched a new online training platform ahead of the peak sales period to support frontline sales staff in the travel industry.
Designed by travel trade e-learning provider, Equator Learning, the ABTA Knowledge Zone will provide practical and digestible information for ABTA member sales staff on a range of topics.
The first training module launched on the platform today is "All About ABTA", which will teach sales staff about what ABTA means for them and their customers.
The module has been designed to help staff understand what benefits their customers get through their company’s membership of ABTA as well as giving details of the support, advice and expertise ABTA provides to its members.
Once staff have completed the training they will be able to download a certificate.
The ABTA Knowledge Zone was tested by a number of ABTA members prior to the launch. Assessor and trainer at Hays Travel, Natasha Heslop, said: "I found the ABTA training module straightforward to access, the module was informative and will be a great tool for our apprentices to use to gain an understanding of what ABTA does."
Other training modules will be launched on the platform in coming months, on a range of different topics, as part of ABTA’s commitment to keeping its members informed about key industry issues and to support on-going learning and career development.
Victoria Bacon, ABTA director of brand and business development, said:"Travel professionals are selling holidays in an increasingly changing and sometimes uncertain or volatile environment, and customers expect their travel company to be a comprehensive source of information on all things travel-related.
"As we head into the peak selling period, the ABTA Knowledge Zone will support frontline travel staff by providing them with short, simple-to-use training modules that will help them provide customers with valuable information when they’re researching and booking their holidays or business travel arrangements.
"Staff who complete the online training can then go on to develop their knowledge in specific areas further by attending the relevant ABTA event, which will provide more in-depth learning and training."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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