ABTA takes wraps off new logo
A new ‘refreshing’ ABTA logo has been unveiled to coincide with the organisation’s change of name to ABTA, the Travel Association.
The new design replaces an image which has been in use for more than 20 years.
The revamped logo follows organisational changes made by ABTA to better reflect the trade it represents.
ABTA chief executive Amrk Tanzer said: “Now is exactly the right time to update our logo. ABTA is a dynamic organisation that has been changing substantially throughout the past two yeasr to better serve members and consumers.
“The new logo is refreshing, contemporary and really fits with our strategies to move ABTA into a more interactive age.”
Nick O’Toole, of design agency Open Associates, said: “It was important for ABTA to retain the recognisable components of the logo, namely the globe and the ABTA letters, but equally it was badly in need of a more contemporary feel.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism