Abu Dhabi promotes itself as summer destination
Abu Dhabi plans to promote itself as a summer destination next year while improving on the 10% growth in hotel guests it saw this year.
The destination attracts families, culture seekers and those on short breaks due to the beach, shopping malls, water worlds and museums on offer.
This year it saw 109,000 hotel guests from the UK – its second largest market after India – which was up 10% on 2012.
The UK country manager for Abu Dhabi, Nabeel Al Zarouni, puts this down to a closer relationship with the trade.
He said: "We’ve done more marketing with the trade and we need to continue that and increase numbers further from between 10-20%."
He added that the focus for next year was to attract more summer bookings and maintain what it has achieved in the key booking months.
Al Zarouni said with many attractions being indoors, hotels having cooling systems in their pools and the abundance of water parks, the summer would be a good time to visit.
The Abu Dhabi Tourism & Culture Authority is planning a London roadshow for top selling agents.
The country has also teamed up with Kuoni to sell packages around the Volvo Ocean Race Fleet that it will host in December 2014.
A destination app is now available on all there is to see and do in Abu Dhabi as part of their ‘overall digital strategy’.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments