Accor gets greener
Massive hotel group aims to involve 4,000 hotels in Planet 21
Accor claims to be the world’s largest provider of hotel rooms with around 40,000 new rooms added each year. The group has announced it is taking action to ensure that this business growth does not lead to an unhealthy drain on the planet.
Accor aims to involve its 4,400 hotels and millions of guests in PLANET 21, an innovative new sustainable development program.
The PLANET 21 strategy includes 21 areas of activity within the business, each with a policy for improvement and goals to achieve by 2015.
The program embraces a broad range of sustainable development issues including carbon emissions, energy and water use, biodiversity, local development, and health & wellbeing.
Targets to be met by 2015 include reducing its worldwide CO2 emissions by 10 per cent, reducing water consumption by 15 per cent and cutting energy consumption by 10 per cent in all owned and leased hotels.
One of the important goals of PLANET 21 is the preservation of ecosystems, an activity pioneered by Accor through its reforestation program. Two million trees, it says, have already been replanted, funded by savings in laundry bills as a result of the informed choices made by guests and employees alike.
The Accor Group established an Environment department in 1994, and has since adopted many methods to aid the development of local communities and reduce the environmental footprint of its hotels.
With PLANET 21, Accor says it is is deepening its determination to put sustainability at the heart of its operations. With the contribution made by their guests, the hotels participate directly in protecting their environment and the development of local communities.
Valere Tjolle
BENEFIT FROM THE VISION GREEN TOURISM SPECIAL OFFER HERE
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists