Ad push for revamped thetrainline.com
A revamp of online rail retailer thetrainline.com is to be supported by a multi-million pound advertising campaign.
The new-look website has been designed with improved functionality to help users find the cheapest fares.
The TV and railway station advertising will highlight 39% average savings to be made by booking tickets in advance through the company.
The relaunch includes Best Fare Finder, a booking tool that shines a spotlight on cheap rail tickets for travellers who can be more flexible with journey times and dates.
The Best Fare Finder tool is based on the most popular 100 routes and informs customers when they need to travel to get cheap fares such as: London to Bristol – £10, Edinburgh to London – £15.70, Birmingham to London £10.50, Manchester to London – £13, York to London £11.25 and Liverpool to London £13.
This builds on Ticket Alert, which launched last month and enables users to sign-up for email alerts when advance tickets for their pre-selected journeys are found.
Both tools can be found on thetrainline.com’s corporate clients’ own websites.
Sales and distribution director Adrian Watts said: “Over the last 12 months we have undertaken in-depth customer research to understand how we can update the look of our website, whilst also enhancing both navigation and functionality.
“Also key to the process was to look at how we can continue to help our business customers save money on the cost of their travel. We have developed Best Fare Finder as the ideal tool to help them do this and client feedback we have received to date on the new functionality has been very positive.â€
He added: “With the added functionality on the site it is much easier for business travellers to book the seats they want, whether this is one next to a power point so they can work or in a quiet carriage if they need to relax after a long meeting.
“These changes to the site mark the first in a series of updates that we have planned to improve navigation of the site and customer experience.â€
by Phil Davies
Phil Davies
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