Advantage launches ‘reboot’ marketing campaign
Advantage Travel Partnership has launched a new content-led marketing initiative called #BucketListReboot.
The campaign is designed to help members engage with their customers and encourage future travel.
It will be rolled out through a phased approach to provide a variety of B2C and B2B content.
The first phase includes the introduction of family orientated interactive content such as a colouring competition and asking children to post a video of themselves describing their dream holiday.
If the content is posted on social media using the #BucketListReboot hashtag, Advantage intends to curate it though the existing @KeepTheWorldTravelling Instagram page to grow a greater awareness about the benefits of booking with an independent travel agent.
It is also running a travel poll ‘Go or stay – have your say’ to help members – and the wider industry – better understand their clients’ sentiment towards travel at this time and into 2021.
Member agents can share it with their client and get invaluable insight for their own business and future marketing campaigns.
All results will be shared with Advantage members and non-members to help shape the view of consumer’s needs post-pandemic.
David Forder, head of marketing at Advantage Travel Partnership, said: "It’s vitally important for members to remain in contact with all their clients, not just those whose existing bookings have been affected by the coronavirus. The campaign will not only spread positivity to members and their clients to dream about future travel plans without using offer led content, it will also assist us with broader consumer insight so that we can add value to our members in the future."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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