Advantage seeks to reassure customers with peaks campaign
The Advantage Travel Partnership has created a turn-of-year campaign designed to reassure customers.
"With domestic and global politics so clearly impacting on consumer confidence, customers need reassurance that their holidays are safe and secure. It has therefore never been more relevant for members to highlight the many advantages of booking with them," said marketing manager Carolyn Hardy.
"As part of this year’s campaign, we have produced a 24-page magazine designed to inspire clients with fresh ideas and further position our members as their clients’ personal holiday planners."
The marketing campaign will launch on January 2 and will encourage clients to ‘tap into our world of personal holiday planning’.
The magazine will be mailed out to 35,000 households and personalised at branch level.
This will be followed up by emails directing customers to their local agent’s website.
Members can also use banners and posters promoting a ‘low deposits for summer 2017’ message.
In addition, holiday offer booklets, also personalised at branch level, will be distributed to 700,000 households nationwide.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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