Advantage targets new customers in 2013 leaflet campaign
Advantage is targeting new customers with a door-to-door leaflet campaign in the New Year.
Nearly 400,000 flyers will be distributed via Royal Mail to potential customers in January in a bid to increase footfall to members’ shops.
More than 90 Advantage Travel Centre members are taking part in the door drop scheme which has seen their customer databases profiled and then matched with additional similar households in their area.
The leaflets contain exclusive offers, deals and the chance to win a family holiday to Corsica, provided in conjunction with Mark Warner, with a call to action to contact their local named Advantage travel agent.
As part of the ‘Now is the time to book…’ campaign, Advantage is also providing members with window point of sale banners and leaflets featuring the Corsica prize draw.
Mark Rowe, head of marketing – leisure at Advantage Travel Centres, said: "This is the first time we have incorporated door drops that are so targeted and which we distribute on behalf of members as part of the turn of year campaign."
Advantage’s latest direct mail (DM) campaign in September to existing customers had an overall response rate of 5%, generated 738 bookings and brought in £2m in revenue with an average transaction value of £2,737.
The response rate of the control group (those customers not mailed) was 2.6%, resulting in an incremental uplift in response of 2.4%, generating £943,000 worth of incremental revenue for the members who took part.
Advantage is looking to send out a follow up postcard and email with its next DM campaign in February to see if this increases response rates further.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements