Advantage Travel Partnership unveils five-year plan

Advantage Travel Partnership has launched a five-year strategic plan, which includes boosting the average value of membership by 10% to £25,850 a year over the next 12 months.

As part of its Vision 2020 strategy, it is also aiming to grow its membership, particularly through its Managed Services (AMS). A business travel Advantage Managed Services and homeworking AMS are in the pipeline.

Business development director Colin O’Neill said Advantage had spent months reviewing its future strategic direction. "The initiatives that we have identified are all largely in operation now but our aim is to focus our entire attention on them to make sure they deliver on them," he said.

Advantage plans to offer more consultancy services for members, develop a strong commercial benefits package to maximise members’ margins and earnings, improve Advantage Travel Gateway and support business travel members looking to enter or exploit the MICE market.

It said it would also deliver a full-service air product, support and fulfilment facility; develop a ‘robust’ tour operating capability and supply ‘industry-leading’ financial services.

Julia Lo Bue-Said, who took over as managing director 18 months ago, said: "We are committed to taking the business forward in an ambitious and dynamic manner, continuing to be a leader in the travel industry and demonstrating improved value to our members.  

"Our role is not only to deliver relevant products and services but to provide members with leadership concepts into new markets; adapting to changes in consumer behaviour driven primarily by a significant generational change we are experiencing.  

"Only by engaging with members can we ensure we stay at the forefront of their business needs."

.