Advertising complaint upheld against Economy Car Hire
The Advertising Standards Authority has upheld a complaint that the website of Norfolk-based Economy Car Hire was misleading.
A complaint was made after the operator advertised 'fully inclusive, cheap car hire with no insurance excess, unlimited mileage and FREE additional driver'.
But when the client returned the car, he was charged an additional local fee for one-way hire.
The ASA agreed that although the website had included information about additional local charges for one-way hire, it was not on the home page where the ‘fully inclusive’ claim appeared.
It also said while consumers would understand that delivery, sat-nav, child/booster seats and snow chains were optional extras, they would expect a one-way journey fee to be included in the total cost.
By Diane Evans
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025