“Staycation” trend set to continue this summer

Monday, 24 Mar, 2010 0

 

 
 
A major change in domestic holiday taking may have been sparked by last year’s recession-driven rise of the “staycation”.
 
The claim is made by a holiday rental company in the Isle of Wight which saw a 32% rise in bookings last year and a further 10% increase so far in 2010.

Wight Locations managing director Mark Curtis said: “Last year people almost stumbled into a UK holiday, mainly fuelled by two things; the recession and a rocketing euro.

“In 2009 holidaymakers were looking for value for money from their UK break; that is why the self-catering and camping sectors performed so well. People were still determined to get away but were being more careful with their money.

“I’m encouraged we are now seeing this momentum continue; if things keep going the way they are bookings in 2010 will be another record.”

Curtis, who has grown the business from covering 86 properties when he took over in 2005 to 130 this year, added: “If as an industry we can ensure people have another great experience then there is every chance we will have convinced them to look on the UK as their number one holiday choice – which would be a major achievement.”

But he added: “There are of course challenges; people are leaving booking until the last minute so we need to be ready to turn things around very quickly.

 
“We are not just competing with other accommodation on the Isle of Wight but with all other parts of the UK as well so we need to continue to be on the top of our game.

“Another is that the pound has grown in strength against the euro and it may well continue to do so once the uncertainty of the election is over and the new government takes steps to reduce public debt.

 
“Many countries in the euro-zone, particularly Spain, have also been marketing themselves aggressively and reducing prices to make them more competitive.

“But overall I am convinced the UK tourism industry is in for another good year.”

*TravelMole’s Travel Industry Question Time debate on the staycation is held on Thursday with full coverage appearing the following day. 

by Phil Davies



 

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Phil Davies



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