Agents must focus on consulting and niche markets
Anyone can sell travel and experienced agents should focus on consulting and niche markets, according to a travel technology expert.
Dolphin Dynamics CEO Roberto da Re told visitors to the Travel Technology Show in London that new staff from non-travel backgrounds could sell travel in a matter of days instead of months thanks to super user-friendly front end systems.
He said: “This is a reality. Travel suppliers can get people off the streets to sell travel and they can be up and running in no time. That may sound horrific to many of you here but it is happening. You do not need to be a specialist to sell travel.
“There are point-of-sale systems that we provide that allow anyone to sell travel and there is no need for GDS training. Staff just need to learn office policy and non technology related information and they are away.”
But he added that he did not think this was bad news for the travel trade.
“Those who are experienced in the trade are now freed up from doing basic stuff and can concentrate on complex itinerary planning and using their expertise to sell.”
by Dinah Hatch
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025