Travel platform Agoda and the Singapore Tourism Board have inked an agreement to renew their marketing partnership.
It focuses on jointly promoting Singapore as a top destination in Southeast Asia via its ‘Reason to Travel’ campaign.
“As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore,” said Omri Morgenshtern, CEO at Agoda.
The partnership aims to amplify the Singapore travel experience by introducing travellers to the city’s diverse experiences.
For the new collaboration, some of Singapore’s top local brands and attractions, such as Bee Cheng Hiang, Gardens by the Bay and Jewel Changi Airport will offer exclusive perks and discounts via Agoda.
STB and Agoda will also roll out co-branded marketing campaigns and targeted digital campaigns to encourage tourist spending and return visits.
