AIME: Melbourne reaches out to associations
The Melbourne Convention + Visitors Bureau (MCVB) is targeting the international associations market with a new positioning campaign: Melbourne IQ
It will promote Melbourne’s expertise and track record in a diverse range of academic, scientific and professional endeavours.
Karen Bolinger, chief executive of MCVB, said the campaign highlights the state’s capabilities as an ‘Intellectual capital’ and further cements Melbourne’s reputation as a world-class business events destination.
"Whereas we often attribute our success to the first class infrastructure we have in the city and the high level of support we receive from both state and local government, we may overlook that perhaps our greatest assets lie in our intellectual capabilities and industry strengths," Bolinger said.
"Having all of this intelligence here, makes Melbourne a natural and attractive choice for international associations who are looking to host their next conference in a city where they can maximise attendance, be close to emerging markets in Asia, and be able to draw delegates from a rich pool of local talent."
Ultimately, Melbourne IQ will be a platform for a wide cross section of future marketing initiatives, including events, advertising and targeted publications.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent